Jo Malone London x Dal Negro: the Christmas gift becomes a game again An invitation to slow down, share, and have fun

This year, Jo Malone London blends elegance and tradition with a playful twist through an unexpected meeting between fragrance and games. The brand does so with Dal Negro, an iconic Italian company dating back to 1756, known for its craftsmanship, tradition, and that slightly retro charm only classic playing cards can evoke. Because yes, Christmas is wonderful, but it’s even better with a deck of cards on the table.

A collection inspired by the magic of connection: Jo Malone meets Dal Negro

The collaboration between the two brands has given life to an exclusive collection: a deck of Ramino and Burraco cards and a Tombola set, all reimagined with a playful take on Jo Malone’s signature elegant aesthetic. These aren’t just simple games, they are true collectible pieces, beautiful enough to be displayed all year round thanks to their meticulous attention to detail. The playing cards are already available as a gift with purchases over €200 in Jo Malone boutiques, Department Stores, and affiliated perfumeries. The tombola set will be available starting December 1st with purchases over €400, exclusively in boutiques.

Lots of surprises in boutique

Throughout the holiday season, Jo Malone boutiques will transform into small gaming lounges. They will host special activities to discover the brand’s fragrances in a lighter, more playful way, as well as launch a dedicated contest. With a minimum purchase of €300, you can enter the draw to win a €1000 prize in fragrances and scented rituals. The contest began on November 12th and will run until December 24th, with the winner announced in January 2026. A perfect way to close the year, and start a new one on a high note.