MAC Cosmetics celebrates the new MAC Studio foundations With an exclusive party in Berlin
Berlin calls, MAC answers. On October 28, the German capital lit up with the most glamorous glow of the season. At the Kant-Garagen, a brutalist temple of design and creativity, MAC Cosmetics celebrated the new MAC Studio foundations with a party that redefined what it means to be cool. Over 450 guests, celebrities, artists, and influencers from across Europe, turned the night into a multi-sensory experience worthy of the campaign’s name: “I Only Wear MAC.”
Nicola Formichetti: the new era of make-up
It was the official debut of Nicola Formichetti as Global Creative Director of the brand, and what a debut it was. Alongside the legendary photographic duo Inez & Vinoodh, Formichetti signed the new global campaign I Only Wear MAC, a striking black-and-white visual statement that embodies MAC’s core values: identity, inclusivity, audacity. The cast is nothing short of iconic: Doja Cat, Kris Jenner, Gabbriette, Kiko Mizuhara, and a crew of cultural icons who are reshaping the beauty landscape. The message is crystal clear: when your MAC Studio foundation does it all, it’s the only thing you need to wear.
The Berlin party: challenges, performances, and pure MAC energy
The Studio Moment Event team brought the campaign’s concept to life, transforming the venue into a giant playground of beauty and creativity. Guests faced delightfully outrageous challenges: strutting on a treadmill in full glam à la Kris Jenner, biting into Lady Danger lipsticks like Doja Cat, sipping from a Martini fountain, or dancing for hours under the flash of mock paparazzi. The goal? To prove that the Studio Fix Foundation can handle anything, sweat, lights, or all-night partying. Behind the decks, Italian DJ and TV host Valentina Giorgia Pegorer, now in her second collaboration with MAC, kept the energy high with a set blending house, disco, and electronic beats. Her sound was fresh, refined, and irresistibly modern. Also representing Italy were Megghi Galo, Gioele Arreghini, Noa Planas, Dolma Lisa Dorjee, Gioele Fabris, and Martina Tinarelli, all embodying the night’s mantra: #IOnlyWearMAC.
The star of the night: Studio Fix Fluid SPF15
Amid strobe lights and camera flashes, one true hero stole the spotlight: Studio Fix Fluid SPF15, the iconic MAC foundation that’s reclaiming its throne after dominating the Milan Fashion Week backstage scene. With a breathable, buildable formula and up to 24-hour wear, it’s designed for real life and runway alike. Enriched with 87% skincare ingredients, including kelp extract to control shine, red algae and hyaluronic acid for lasting hydration, it fuses seamlessly with the skin thanks to Pro Fluid Technology, delivering a natural, comfortable finish. Available in 71 shades, Studio Fix Fluid is a living tribute to the brand’s inclusive ethos: ALL AGES. ALL RACES. ALL GENDERS.
A celebration of skin and self-expression
“I Only Wear MAC” is more than a beauty campaign, it’s a cultural statement. A declaration of aesthetic freedom and individual power. Whether you crave a soft-matte finish or a natural glow, the MAC Studio Foundation line delivers uncompromising performance with everyday comfort. Because in the end, as the campaign dares to ask: Can your foundation do this? The answer, of course, is simple: I Only Wear MAC.
