Rosie Huntington Whiteley is the new ambassador for Gisou For the occasion, the brand is launching a new product: Honey Milk 5-in-1 Styling Cream

A new chapter for Gisou: the brand founded by Negin Mirsalehi welcomes Rosie Huntington Whiteley as its new official face. Known for its signature ingredient, Mirsalehi honey sourced from the family apiary, Gisou has completely redefined haircare in recent years. Rosie’s arrival marks a new phase where tradition and innovation come together to take the brand even higher.

Honey Milk 5-in-1 Styling Cream: Gisou’s latest launch

The collaboration kicks off with Honey Milk 5-in-1 Styling Cream, the brand’s first styling product. A lightweight, multitasking cream designed for natural yet long-lasting styling. The formula contains fermented Mirsalehi honey, hydrolyzed milk proteins, and hyaluronic acid, three key ingredients that work together to strengthen, hydrate, and protect hair up to 230°C. The result is outstanding: intense hydration, frizz control, shine, and visibly stronger, softer hair. A product with all the right qualities to become a new must-have in your haircare routine.

Rosie Huntington Whiteley: a perfect collaboration

Rosie Huntington Whiteley is one of the most internationally recognized British models, as well as an actress and entrepreneur. A former Victoria’s Secret Angel, she is now celebrated for her minimalist and refined style, becoming a true benchmark of elegance. Her view of hair as a form of personal expression aligns perfectly with Gisou’s values and Negin Mirsalehi’s mission, which celebrates authentic beauty through innovative, high-quality products. As Rosie herself explains: "For me, hair is a powerful form of personal expression, and this collaboration came about completely naturally. The campaign celebrates hair as our most authentic accessory, a unique expression of our identity."