Huda Kattan takes back her beauty empire

Huda Kattan has just taken a major step: she has regained full control of her brand, Huda Beauty, officially ending her partnership with the TSG Consumer Partners fund. After years of growth and success, the brand is once again a fully independent company, led by the same passionate founder who created it from the ground up.

A new chapter for Huda Beauty

Founded in 2013 with the launch of a false eyelash line in Dubai, Huda Beauty quickly became a global reference point in the beauty industry. The decision to buy back all shares of the company marks a new beginning for the brand, reaffirming it as one of the few beauty brands that is fully founder-owned. With this move, Huda sends out a powerful message: believing in yourself can take you anywhere, even to reclaiming the reins of your own beauty empire. "Taking back full control of Huda Beauty is a deeply important moment for me," said Huda Kattan. "It shows that while many of us dreamers are told our visions are too big or impossible to achieve alone, in reality, you have all the power you need to change the world yourself!"

Authenticity remains the core

Over the years, Huda Beauty has stood out for its commitment to inclusivity and transparency, choosing not to use filters or retouching in its social media content. The message is simple yet powerful: to celebrate real, individual beauty.This new chapter reflects a commitment to experimentation and growth, without losing sight of the brand’s authenticity, always putting people first. "This brand was built on passion, creativity, and a desire to challenge the beauty industry," Huda said. "As we step into this new chapter, I'm more committed than ever to pushing boundaries, staying true to our roots, and showing up for our incredible community every step of the way."