Would you have ever expected a collaboration between Charlotte Tilbury and Genshin Impact?

Gaming, video games, and the beauty world collide. Who would have thought? A collaboration that celebrates exploration, magic, and empowerment with the new Charlotte Tilbury x Genshin Impact sets. But what exactly are we talking about? Two limited edition co-branded beauty boxes: Starfell Treasure Box and Starry Miracle Box. Each box is packed with secrets for celebrity-level skincare and never-before-seen collectible items, along with in-game rewards. And for the very first time, a collaboration the gaming world didn’t see coming... Mona is revealed as Charlotte Tilbury’s first-ever virtual beauty muse!

Charlotte Tilbury x Genshin Impact: everything you need to know about the collaboration

Charlotte Tilbury announces her first-ever gaming partnership with the world’s most successful open-world adventure role-playing game, Genshin Impact. Blending innovation, vision, and storytelling, the partnership — which also marks Genshin Impact’s first international collaboration with a luxury beauty brand — comes to life through two limited edition beauty boxes featuring some of Charlotte Tilbury’s best-selling products, including the award-winning Magic Cream, the iconic Magic Serum Crystal Elixir, and the sensational Airbrush Flawless Setting Spray, alongside exclusive Charlotte Tilbury X Genshin Impact co-branded items.

With every box purchased, customers will receive redeemable Genshin Impact in-game rewards, including Primogems*. Known for her presence across platforms from Twitch to a dedicated TikTok game channel, this collaboration is a natural continuation of Charlotte Tilbury’s celebration of the magical worlds of gaming and beauty. It highlights the brand’s mission and passion to empower everyone, everywhere — across people, places, and platforms.

In the words of Charlotte Tilbury

“Darlings, I’m thrilled to reveal my first-ever gaming collaboration with Genshin Impact! Together, we’ve united our worlds to create a collection that celebrates exploration, magic, and empowerment! At Charlotte Tilbury, we are known for pushing boundaries and doing the unexpected — because true innovation lives in the unexpected! Gaming, like makeup, is a form of artistic expression, where creativity, community, joy, and freedom come together! I always say you can ‘Make Up Your Destiny’: it’s a mantra for this Charlotte Tilbury and Genshin Impact collaboration, because our joint purpose is to empower you and inspire you to be your most confident self. Darlings, get ready to create your destiny!” says Charlotte Tilbury. “This collaboration is an innovative endeavor for both teams, and we began from our strong shared passion, deep knowledge, and immense pride in our respective fields. “As we got to know each other better, we discovered more connections and similarities, which ultimately solidified our partnership and led to the selection of Mona Megistus, the astrologer, as the campaign’s lead character,” says Wenyi Jin, President of Global Publishing and Operations at HoYoverse.

Mona Megistus, the Astrologer

This partnership also marks the first time that Mona Megistus, the Astrologer and one of Genshin Impact’s most beloved characters, appears in co-branded merchandise — from a stunning blue makeup bag to a coveted collectible pin. As the beauty muse chosen by Charlotte Tilbury for this campaign, Mona joins the brand’s long list of icons, from Kate Moss and Jourdan Dunn to Salma Hayek and Amal Clooney. The cosmic connection between Charlotte Tilbury and Mona was written in the stars. Both icons in their own realms, Charlotte Tilbury and Mona radiate boundless magical energy, passion, and dedication to their craft. Their shared love of the stars links them cosmically — Charlotte Tilbury’s deep connection with astrology is reflected throughout her brand, from celestial-inspired shade names to constellation-themed packaging and the hand-drawn star that graces every beauty icon’s packaging. Their signature colors also harmonize beautifully — Mona’s accessories glow in hues that perfectly complement Charlotte Tilbury’s globally recognized crimson and gold palette. What’s more, both Charlotte Tilbury and Genshin Impact embrace the alchemy of transformation to unlock inner potential. Charlotte often refers to her products as “potions”, underscoring their power not only to transform your look, but how you feel inside.