Liu Jo Silkway Wow is here

Liu Jo has launched a brand-new Eau de Parfum. It’s called Liu Jo Silkway Wow, a feminine and contemporary fragrance. The olfactory pyramid opens with a blend of coconut water, licorice, and cranberry, delivering an immediate sensation of freshness and fruity sweetness. At its heart, the fragrance becomes more intense and enveloping, thanks to notes of myrrh, incense, sambac jasmine, and ylang-ylang. The base is warm and long-lasting, built on white musk, vanilla, Chantilly cream, amber, cashmere, and a touch of davana oil. The result is a magnetic, sophisticated perfume, designed to accompany the Liu Jo woman: modern, always on the move, elegant yet independent. This Eau de Parfum is an evolution and reinterpretation of the iconic Silkway Eau de Toilette and is part of a full collection including a hair perfume and a body cream—for a complete beauty experience.

Liu Jo Silkway Wow through the words of perfumer Angéline Leporini

We met her in Milan, at the Liu Jo Living space in Brera. There, we had the chance to chat with Angéline Leporini, the nose behind the fragrance, who shared her perspective on the new creation. According to her: “The wow effect lies in the contrast between the juicy sweetness of the top notes—energetic and refined—the elegant floral bouquet, and the enveloping, almost golden base with vanilla and Chantilly cream.” Talking with a perfumer is always fascinating, as was the immersive experience inside the venue, beautifully decorated for the occasion with flowers reflecting the colors of the bottle: purple, red, and gold. Here, we experienced not only the individual notes but also the accords recreated within the fragrance, allowing for a deeper understanding of the product.

“Compared to the original Liu Jo Silkway Eau de Toilette, Silkway Wow Eau de Parfum is more sensual, more addictive, creamier and more irresistible,” continues Angéline. “The goal was to create something more contemporary, in tune with today’s Liu Jo woman.” She adds, “The first version was well received and resonated widely, which encouraged us to begin developing this new chapter. The Liu Jo woman evolves and gives way to a new female figure, the millennial: contemporary, dynamic, yet still elegant. A woman who wants to stand out—with style and self-awareness.” Naturally, the next question is: what does the fragrance creation process involve? Angéline Leporini has no doubts: “Countless trials,” she says with a smile. “Sometimes you even have to fail. It’s a process full of tests, experiments, and combinations—you try one ingredient, then another, you mix them, you start again. I believe that sometimes, when you smell a fragrance, you immediately know whether it’s the right one—whether it fits the brand and also the consumer’s taste. It’s almost instinctive. And that’s exactly what happened here.” A few fun facts? Her love for perfumery began during a visit to a rose oil factory in Egypt at the age of 17. Her inspiration for Liu Jo Silkway Wow? The traditional Neapolitan “sfogliatella”: layered, addictive, just like the fragrance itself.

A green and sustainable fragrance

As if that weren’t enough, Liu Jo Silkway Wow has been created using ingredients sourced through ethical supply chains and responsible extraction processes, in line with the values of the Eurofragance ICON program, reaffirming the brand’s green commitment within the beauty world. A truly contemporary fragrance, an invitation to live with awareness and style, and a tribute to the complexity and beauty of being a woman today. So, what are you waiting for? It’s now available in Italy at top perfumeries and Liu Jo boutiques from April 16, and will soon be distributed worldwide.