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The new Pasha de Cartier

Rami Malek, Willow Smith, and other young talents present the 2020 version of the iconic watch

The new Pasha de Cartier Rami Malek, Willow Smith, and other young talents present the 2020 version of the iconic watch

Cartier celebrates the launch of the new Pasha de Cartier with a special project involving five talents who owe their success to their unique creativity: Rami MalekTroye SivanWillow SmithMaisie Williams and Jackson Wang.

The watch was created in 1980, and thanks to its bold graphics and innovative design, embodied a unique style, perfect for charismatic people. The icon now returns with a refined and ergonomic version for 2020. Famous for its original shape, with the square of the chemin de fer that fits into the circle of the dial, and four large figures, adding now a crown embellished with a blue spinel or a sapphire, removable straps and multiple customization options. 

Rami Malek, Willow Smith and the other ambassadors are the stars of Craig Mc Dean's campaign, as well as the protagonists of 5 short films exploring the concepts of creativity, originality and unconventionality.

Cartier is a pioneering house, in constant creative exploration and strongly committed to coming up with innovative campaigns as well as collections that appeal to our diverse audiences. - Said Marketing and Communication Director, Arnaud Carrez, about the launch - The diffusion of this campaign enables us to share our values of universality and openness. The contribution of our new Pasha ambassadors is a way for our Maison to celebrate this creative dialogue born more than 170 years ago.

The new Pasha de Cartier is available online and at the brand's stores.