Sunscreen trend 2025: what's new, ultra-lightweight formulations and the latest filters to try A few shopping tips to defend against UV rays and safely enjoy the warm season

Sunscreen is no longer just a defensive act, reserved for hot months or lazy days at the beach. In 2025, SPF becomes a true beauty ritual, seamlessly integrated into daily skincare routines, a smart gesture that blends glamour, science, and sustainability. The latest formulations respond to a modern need: ultra-light textures, highly effective yet skin and eco-friendly filters, and skincare actives that transform sunscreen into a fully multifunctional treatment. The skin of the face, body, eye contour, and even the hair now demands targeted protection under an increasingly aggressive sun, in a changing climate, and in a society that spends more time outdoors—where the line between citywear and beachwear is increasingly blurred. Now more than ever, sun protection must be sophisticated, sensorial, and intuitive, capable of blending into the skin, enhancing make-up or even replacing it, offering natural, glowing, or matte finishes depending on mood and occasion. Forget the sunscreens of the past: thick, greasy, occlusive. The new era is made of weightless fluids, smart sprays, creams that feel like serums, primers that smooth and protect, and treatments that hydrate, nourish, fight oxidation, and care for the skin while shielding it. The sunscreen trends of 2025 represent a meeting point between dermatology, luxury, and lifestyle. Let’s explore the key chapters of this sunlit revolution.

Sunscreen trend 2025

Mineral Sunscreen: where comfort meets technology

Mineral sunscreens have undergone a quiet but radical transformation. Once known for their thick textures, white cast, and difficult application, they have now become the epitome of a modern, mindful approach to sun care: gentler on skin, coral-safe, and planet-conscious. Physical filters like zinc oxide and titanium dioxide are now enveloped in high-tech formulas that render them invisible on the skin, velvety to the touch, and surprisingly elegant in finish. Leading the way is KOSAS with its DreamBeam Primer SPF 30, which has redefined the very concept of a mineral sunscreen. It’s more than just a protective cream: it’s a light-reflecting primer, a base that melts seamlessly with any foundation, or works beautifully on its own to deliver a naturally radiant, sun-kissed glow. Its 100% mineral formula, featuring 21.7% non-nano zinc oxide, is designed to be safe even for reactive skin, while its skincare actives elevate it into a hybrid product, ideal for those who seek both protection and treatment in a single step. Another innovation comes from ULTRA VIOLETTE, with the Future Fluid SPF 50+, a zinc-based fluid sunscreen that feels like water on the skin. Its featherlight texture is perfect for those who crave potent yet invisible protection. It answers the demands of a generation no longer willing to choose between performance and pleasure, who seek textures that vanish upon application but continue to shield for hours. Bonus: it’s enriched with vitamin E and squalane for an extra dose of hydration.

When Sunscreen meets Skincare

Sunscreen has now become a core, fully integrated step in the modern skincare routine, with formulas that not only protect but also treat. SPF merges with anti-aging, hydrating, antioxidant, and balancing ingredients. The result? Products that defend while visibly transforming the skin, making it more supple, luminous, and resilient. A standout in this skinification movement is The Sunscreen SPF 50 by Augustinus Bader, a true icon of high-tech skincare that delivers spa-grade treatment. Its exclusive formula, powered by the patented TFC8 complex and high-performance natural extracts like vitamins A and E, microalgae, and cottonseed, supports cellular renewal while defending the skin against sun damage, blue light, and pollution. On the more natural and minimalist end of the spectrum, LEPO DAILY PROTECTION 50+ offers a gentle, effective option. Made with organic ingredients, free from synthetic fragrance, and tested on sensitive skin, it’s perfect for daily city wear. Lightweight yet powerful, it works beautifully under make-up and delivers reassuring comfort with every application.

Anne Moller, on the other hand, introduces Aqua Non Stop Face Lotion Dry Touch SPF 50+, a deeply hydrating yet dry-touch lotion designed to stand up to heat, humidity, and urban stress. It’s ideal for those with combination or oily skin seeking a smooth, matte finish that doesn’t break down over time. The Face+ Sun Skin Saver Spray, available in SPF 10 and SPF 30, introduces a new way to think about sun protection: spray format, quick to use, invisible, and refreshing. Perfect for those who value practicality, it can even be misted over makeup, making it an essential ally for hectic days. Among the most exciting innovations of 2025 is the Global Eye Defense Sunscreen Concealer SPF 30 PA++ by MIAMO. This isn’t just a concealer: it’s a targeted eye-area treatment that combines complete sun protection with a touch of corrective pigment. It shields the most delicate area of the face from UV rays, blue light, and environmental stressors, while visually brightening and revitalizing the eye contour

Hair Sunscreens: the summer routine essential

Hair now officially enters the summer beauty routine, with specific treatments designed to protect the hair fiber from UV rays, salt, wind, and chlorine. Because the same sun that warms your skin can also dry out your lengths, alter your color, and weaken your scalp. And hairstyles or headbands alone aren’t enough to protect this delicate zone, targeted products are a must. To combine practicality and effectiveness, the Davines brand has created the SU Holiday Kit, a line that contains shampoo, mask and leave-in treatment, ideal to take on the road or use in the comfort of your own home. Its strength lies in its natural active ingredients and subtle, refined scent that evokes the Mediterranean. The effect is immediate: softer, shinier, protected and lighter hair, even after intense days of sun and sea. Equally interesting is the professional proposal signed Diego dalla Palma, with the Solari Haircare line. This range includes treatments designed to maintain color intensity, prevent dehydration and combat frizz. Built-in sun filters act as an invisible shield, while moisturizing and restructuring agents restore vitality to summer-stressed hair. The purpose of all these products? To keep hair beautiful, healthy and radiant, season after season.