Badalada is an invitation to feel good in our own skin
A wish for summer 2025 (and beyond)
G-Club
May 16th, 2025
May 16th, 2025
We’ve said it before: summer 2025 will be all about main character energy—taking full ownership of your life and potential. Not in an individualistic way, though: it’s about moving through the world while building genuine and meaningful connections that help us shine brighter, together. Did you know that in Portuguese, there’s a single word that perfectly captures this entire value system? That word is Badalada, and we’ve chosen it as the key concept of summer 2025. Are you ready?
What does Badalada mean?
You may have already come across it on social media, where it’s rapidly gaining popularity. Badalada is a highly evocative word, almost magical. It’s about self-confidence, positivity, and a drive toward beauty that flows from the inside out—and vice versa. The deeper meaning of Badalada centers around a powerful idea: embracing authenticity and self-esteem as daily acts of expression. To feel Badalada means to break free from imposed beauty standards, to embrace your individuality with pride, and to make every moment a chance to shine. Including through your style—but it goes far beyond appearances!
@nssgclub Quest'estate il vero trend è stare bene nella propria pelle e ritrovare la propria main character energy. È naturale: rinasciamo a primavera, e con noi la nostra voglia di esprimere la nostra personalità al 100%. E allora facciamolo! Voi come lo direste? Ditecelo nei commenti, l'articolo completo è al link in bio. #estate #estate2025 #summer #maincharacter #maincharacterenergy suono originale - nssgclub
A generational movement
In short, it’s a true manifesto in the making—built one action at a time. Badalada stands as a generational movement, a real lifestyle to embrace and embody in all its revolutionary energy and power. Born from Gen Z’s mindset, it’s by nature open to everyone. In a world that constantly imposes standards and judgment, Badalada is an invitation to shift the focus from performance to authenticity, from social approval to inner connection. It’s an encouragement to rediscover the joy of being ourselves and to create a community around us that supports and uplifts—not just us, but the world—while nurturing a beauty that comes from within.
In a world that pushes us to be increasingly individualistic, Badalada is an invitation to come together, to be accomplices, to embrace one another—so we can embrace the world. Just in time for summer, of course, with its sunshine that draws us outside—but this energy should stay with us into the cold of fall and winter, when we need it most. Because warmth (and color) must come—first and foremost—from within.
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