G-SHOCK presents its new women's collection

Bold, street & unbreakable. These are the traits that have made G-SHOCK watches a cult, an object of desire that we would all like to sport on our wrist. And now we can because the brand founded in 1983 has decided to enrich its offer by presenting three new sophisticated and hyper-technological models, designed for women with an unbreakable spirit. The first is called GMA-S2100 and is an evolution of the international bestseller GA-2100. It has an octagonal case and Carbon Core Guard and three colorways: total white, total black, and pink, pastel or metallic. The pink dial, round case and fully transparent strap give a sport-glam twist to the brand new GMA-110 Skeleton. Finally, for the more daring G-SHOCK lover, there is the GM-S5600 model, with its typical square case and rosegold metal cover. The base? It comes in both total black and total white.

Along with the launch of the women's collection, G-SHOCK unveiled the Future Champs advertising campaign shot by the HIGHSNOBIETY team. In the images, a group of androgynous models wear the sophisticated and hyper-te GA2100 watches in resin or metal.