AW LAB presents the new Air Max Muse in Milan With an interactive event in the spaces of NM3

On September 17, 2025, AW LAB hosted a special event at NM3 in Via Carlo Farini, Milan, to celebrate the launch of the new Air Max Muse, designed for those who don’t just imagine the future but build it every day through their style and choices. The Air Max Muse Event AW LAB was exactly that: a moment created to engage the community through an immersive and interactive experience.

AW LAB presents the Air Max Muse

Through the sneaker and in collaboration with AW LAB, the concept of the muse expands. The women who choose the Air Max Muse are authentic and bold, rewriting the rules through their actions and bringing to the world a personal vision of style that inspires the whole community. That’s why the event also featured screens to color and customize the sneaker, positioning it as a new reference point in the world of trainers.

The AW LAB community answered the call loud and clear, bringing all their creativity into the blue-lit space, where the real star was the sneaker itself. The Air Max Muse was born as the perfect fusion of form and function, with a bold design that merges tradition and innovation. With slightly oversized proportions and a dynamic look, the silhouette highlights the iconic Air technology in the heel. This sneaker combines exceptional comfort with contemporary style.

Available at aw-lab.com, the Air Max Muse comes in a range of colorways to perfectly match everyone’s personal style. From beige to metallic green, they reinterpret and revolutionize fall trends, standing out as a versatile sneaker with plenty of personality. Which color would you choose?