Style guide to the Bowling Bag

If you've scrolled through Instagram, TikTok or Pinterest in the past month, you've surely come across the it-bag of the moment: the bowling bag. Once synonymous with the iconic Speedy by Louis Vuitton, today it brings to mind more contemporary interpretations, like the Beau and Arcadie models by Miu Miu. Spotted on the arms of celebrities and influencers, Miuccia Prada’s barrel bags have quickly made the rounds worldwide, becoming in no time the most wanted accessories among fashion lovers. And as often happens with luxury must-haves, it didn’t take long for a wave of low-cost reinterpretations to emerge, officially cementing the bowling bag as a defining trend of 2025. The reign of tiny handbags is almost over.

The Bowling Bag, an accessory with Y2K charm

What makes bowling bags so popular? First and foremost, their vintage soul: originally created in the 1950s as carry bags for bowling players, they only exploded into fashion in the '90s and 2000s thanks to major runway shows of the time. They carry that nostalgic touch so beloved by Gen Z (and not just them), who are always tuned into Y2K-inspired trends. Then there’s the design: sporty and glamorous all at once. Between mini and oversized models, square shapes and softer curves, the style variations - worn handheld or on the shoulder - suit a wide range of tastes.

Which Bowling Bag styles to choose?

Start with the most classic models, in timeless shades of tan leather or neutral tones like white and black. Naturally versatile, they can be worn all day long: go for the maxi version during the day to make the most of its roomy interior, and switch to a mini version after dark for a glamorous flair that carries just the essentials. But the arrival of summer invites us to get bolder with brighter, more vibrant hues - think red or pink - perfect for energizing monochrome looks or adding playful contrast with complementary colors. Texture also matters: while suede is great for winter, summer calls for glossy and vinyl finishes that inject freshness into your outfit and add a punch of personality.

How to style the Bowling Bag

Thanks to its compact design, the bowling bag is a versatile, multifunctional ally that works with a surprisingly wide range of looks. Paired with straight-leg jeans and an oversized blazer, it channels a casual-chic vibe. Style it with a button-down shirt, A-line skirt, and loafers for a preppy twist. Worn with a midi dress, it becomes a statement piece, but there’s nothing stopping you from teaming it with a shorter dress too. For a bold, contemporary result.