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Chloë Sevigny stars in Jimmy Choo's spring 2025 adv

The actress wears the playful and sparkling shoes and bags from the new collection

Chloë Sevigny stars in Jimmy Choo's spring 2025 adv The actress wears the playful and sparkling shoes and bags from the new collection

Chloë Sevigny remains the coolest girl in the room. From her debut in the ‘90s to today, her charisma and innate sense of style have never ceased to captivate the worlds of cinema and fashion. This is further confirmed by the fact that Jimmy Choo has just chosen the actress as the face of the Spring 2025 campaign for the new Hyper Glamour collection.

Chloë Sevigny stars in Jimmy Choo's spring 2025 adv The actress wears the playful and sparkling shoes and bags from the new collection | Image 552960
Chloë Sevigny stars in Jimmy Choo's spring 2025 adv The actress wears the playful and sparkling shoes and bags from the new collection | Image 552961
Chloë Sevigny stars in Jimmy Choo's spring 2025 adv The actress wears the playful and sparkling shoes and bags from the new collection | Image 552963
Chloë Sevigny stars in Jimmy Choo's spring 2025 adv The actress wears the playful and sparkling shoes and bags from the new collection | Image 552964
Chloë Sevigny stars in Jimmy Choo's spring 2025 adv The actress wears the playful and sparkling shoes and bags from the new collection | Image 552965

Chloë Sevigny and Jimmy Choo: An Icon of Style, Glamour, and Self-Confidence

Sandra Choi, the brand’s creative director, explains the choice of Sevigny for the new project: "Chloë embodies the spirit of the Jimmy Choo woman – confident, effortless and good fun – she’s alluringly comfortable in her skin possessing a strong sense of self, it’s an energy that draws you in." The Kids and Monsters star, on the other hand, highlights the glamour of Jimmy Choo’s creations and the empowering feeling that clothing or accessories can bring to the wearer: "Personally, I believe the freedom of expression that fashion offers can be really powerful. Slipping on a pair of heels or reaching for your favourite bag can be transformative; you can reinvent yourself from one day to the next. To me, Jimmy Choo is constantly playing with the idea of glamour, presenting it in a fresh and modern way, exploring the emotion of the product, how it makes you feel as much as how it makes you look."

The Spring 2025 Campaign: Minimalism, Color, and Early 2000s Energy

A clean aesthetic and a simple empty room, where Sevigny poses freely, expressing all of her coolness in front of the lens of Ezra Petronio and Lana Petrusevych from Petronio Associates in Paris. The result is a series of shots and videos that play with the collection’s color themes while evoking the playful mood and style of the early 2000s. With her effortless and confident attitude, the actress breathes life into the images, suggesting that Jimmy Choo’s designs radiate a sense of positive femininity—vibrant yet elegant.

Chloë Sevigny stars in Jimmy Choo's spring 2025 adv The actress wears the playful and sparkling shoes and bags from the new collection | Image 552966
Chloë Sevigny stars in Jimmy Choo's spring 2025 adv The actress wears the playful and sparkling shoes and bags from the new collection | Image 552967

Jimmy Choo Spring 2025: Bold Elegance and Sparkling Details

Sevigny is just the first star of the campaign—the second is the Jimmy Choo Spring 2025 collection. Among the most striking pieces are different styles of Staz mule heels: a turquoise crocodile-effect mule, a version adorned with oversized silver sequins, and two pairs of mules with delicate bows, available in silver and sky blue. Also featured are the Ixia pumps with a teardrop heel, which Sevigny—who was already the face of Jimmy Choo’s SS16 campaign—pairs with a beige trench coat. The collection wouldn’t be complete without the Jimmy Choo Bon Bon bag, available in several variations, including one covered in oversized sequins.