Zara launches a capsule collection with Lotto

Today, Friday, July 16, the new Lotto x Zara capsule collection debuts on the Zara website and in the Milan store on Corso Vittorio Emanuele. The Inditex Group retailer and the Italian brand have joined forces to create a series of high-summer looks combining sportswear, 60s aesthetics and contemporary coolness, as Andrea Tomat, President of Lotto Sport Italia, explains:

"We are very proud of this collaboration with Zara that proves once again the extraordinary versatility and verve of the Lotto brand, which is able to maintain an absolute coherence between the world of great sports performances of its athletes and the new trends and demands of eclectic and innovative consumers. With this collection we wanted to explore a world we have always admired, bringing with us the hallmarks of our sporting DNA."

The result of this collaboration is not only a balanced mix of the heritage of the two partners, but it is a limited edition of dresses, shorts, tops, shoes and accessories. The period of the economic boom, of Twiggy and Mary Quant, updated and made more minimal, can be seen in the minidresses and tops with cut-out details, in the recycled polyester miniskirts, in the second skin jumpsuits, in the rounded headband or in the b&w acetate sunglasses. What makes the collection even more special? The palette includes a delicious and fresh selection of sorbet shades ranging from milk green and mint to pastel sky blue.

The Lotto x Zara capsule collection is already available online, while it will hit the Spanish retailer's 2,200 stores worldwide starting Monday, July 19.