How (and why) the 2/3 rule will change our approach to the beauty routine Minimal effort and maximum results, in favor of a more personal look

Within my group of friends, getting ready before every night out or special event has always been a strict and almost cathartic ritual. Like a couturier refining the details of a creation before a show, each person’s makeup or hairstyle elements had to be noteworthy or, to use a fancier but effective term, flawless. However, in a present where the socio-aesthetic diktats promoted by the clean girl aesthetic are beginning to fade, even the rules of getting ready are ready to be questioned thanks to the 2/3 rule, a new way of understanding (and perceiving) the beauty routine, allowing us to create a more authentic image of ourselves.

What the 2/3 rule is and how it works for makeup, outfits, and hairstyling

Fully embraced by many TikTok beauty gurus, the 2/3 rule is set to become a starting point for reclaiming our beauty. The focus of this new trend that has exploded on social media is, in fact, the reconsideration of the time we spend perfecting the details of a beauty look, whether it is a veil of hairspray or an extra dusting of blush on the cheeks. As content creator @itschelseanicole explains in one of her videos, this method consists of having only two out of three look details (outfit, makeup, or hairstyle) carefully perfected, encouraging a quicker preparation ritual without sacrificing the final result. Although it may seem like one of the usual trends created by bored it-girls, the 2/3 rule could truly help us rewrite the rules of self-care with awareness and uniqueness, two values we should never forget when looking in the mirror.

How to create a simple makeup look following the 2/3 rule

If you want to create a quick but cool makeup look that follows the 2/3 rule, you just need to follow a few simple steps. After preparing your face with proper skincare, use a stick foundation to achieve a smooth yet natural base. For the eyes, a black or colored pencil that is easy to blend and long-lasting comes to the rescue, creating a messy-chic look that remains flawless until the early evening hours. Complete everything with a veil of rosy blush applied directly with your fingers and a swipe of tinted, juicy lip oil on the lips, to be reapplied throughout the day as desired.