The 5 most underrated makeup products From the illuminating powder and pencil concealers to the mascara with innovative formulas

Beauty is full of products we buy, love, and use for two days before forgetting them at the bottom of our makeup bag. Some don’t even make it to that limbo: nobody considers them at all. Not because they don’t work, but because they didn’t get the hype needed to catch attention. Yet, these are often the ones that could simplify your life, lighten your routine, and revolutionize your daily makeup.

5 most underrated makeup products

Concealer pencil

The concealer pencil is a must-have for your handbag or as the last step of your beauty routine when small imperfections reappear after hours of makeup. It’s precise, clean, and perfect for tiny touch-ups: pimples, spots, redness around the nose—you name it. Despite this, it remains underrated, even though it’s one of the best allies for a natural-looking finish.

Illuminating powder

The illuminating powder is the little secret of every makeup artist. It’s never been in the spotlight, but it’s the product that makes professional makeup look so ethereal and flawless. It improves the appearance of skin in seconds: it evens out texture, adds radiance, and creates that soft, healthy, slightly satin finish that looks like the result of a perfectly curated skincare routine.

Mascara with beeswax

The mascara with beeswax (and other natural waxes, like carob) is one of those products you try once and never go back. The waxes make the formula lighter yet still effective: they lift and curl lashes while adding volume without clumps. They also nourish lashes, keeping them soft instead of stiff and prone to breakage. The best part? It removes easily with lukewarm water, a relief for sensitive eyes or anyone who hates spending half an hour removing eye makeup.

Beige blush

If your goal is a healthy, natural-looking flush perfect for everyday wear, but your makeup bag only has those super pigmented blushes, the right choice is a beige-toned blush. Keep it on your vanity table for those slightly boring occasions when you need to stay discreet. It doesn’t over-color or drastically change your look, but it gives a natural freshness to the face.

Butter-colored eye pencil

Often overlooked in favor of the classic white pencil, which can look too artificial, the butter-colored pencil, applied to the waterline, is a game-changer for a more open, natural gaze. It’s also perfect to define and clean up the eyes, creating that lifted effect like Bella Hadid.