Have you ever heard of Scentcare? Obart comes to Italy with Sephora
In the modern beauty scene, skincare and perfumery have almost always followed parallel tracks, which never touch each other. To break this pattern comes Obart, the first Scentcare brand, just landed on the European market and available exclusively at Sephora stores and online. More than just a cosmetic launch, the brand introduces an unprecedented category that applies precision, scientific approach and efficacy tests typical of skin care to the world of fragrances, proposing a new daily ritual for those who love perfumes.
What is scentcare and why will we hear about it
Conceived as a real routine for the skin, the concept of scentcare developed by Obart was created to respond to a universal need: to extend the duration of the fragrance by enhancing the gesture of wearing it. The idea behind the brand is to bring the performance of skincare to perfumery: to make sure that a perfume lasts longer and best expresses its olfactory intensity over time, without altering or modifying its original notes.
@ryanbaileypotter i love women in stem… this makes ur fragrance last all night #fragrance maybe i was just crazy - b
P3 Fragrance Primer: the novelty that prepares the skin for perfume
The symbolic product of this new category is the P3 Fragrance Primer, the first clinically tested universal primer for dry-touch perfumes. Totally transparent, fragrance-free and neutral, this product is applied to pulse points - such as wrists, neck and décolleté - a moment before vaporizing the usual fragrance. An intuitive gesture designed to create the ideal base on the skin. Developed after three years of research in Korea, the P3 Fragrance Primer has a light, non-greasy and quick-drying formula that allows the skin to breathe. Its proprietary technology (Scent Mesh Technology) creates a thin breathable microfilm on the skin that retains olfactory molecules: according to clinical tests conducted by the brand, the primer guarantees up to 8 additional hours of duration and an intensity up to 3 times higher after 12 hours.
@belicia.arnold how to smell good 24/7!! teaching your hacks ur mummy never taught you but I will duhhhh. apply primer before perfume. never rub perfume. always spray in these key areas for longer projection. and apply on your hairbrush so your hair smells nice too. I’m using the @hetras original sound - Belicia Arnold
The Eau de Parfum line and the logic of layering
Completing the brand's debut is also a collection of eight Eau de Parfum, developed in France together with DSM-Firmenich perfumers. These are clean, vegan and cruelty-free compositions designed both to be worn alone, to be superimposed on each other or combined with the perfumes already present in your beauty case case through the layering technique. Instead of the classic three-level olfactory pyramid (head, heart, bottom), each fragrance focuses on six essential notes for an immediate olfactory impact. The packaging rejects traditional bottles in favor of a practical 30 ml handbag format, whose clean lines are inspired by the design of facial makeup.