The latest perfumes trends? Vanilla and layering Klarna tells us this (and a look on TikTok, too)
According to purchase data analyzed by Klarna, the global digital bank and leader in flexible payments, perfume layering is currently the most viral beauty trend. Have you heard of it? Born on TikTok, where millions of creators share their "scent routines", it has now become a daily habit for many Italians. And it's no surprise. Whether niche or trending, the world of fragrance has always been captivating. Today, it’s growing rapidly, and more and more beauty lovers are choosing to express themselves through scent, combining floral notes, fresh accords, gourmand touches, and long-lasting formats to create unique and ever-evolving fragrances.
Which fragrances are best for layering?
From January to June 2025, Klarna recorded a real boom in formats ideal for layering. Here are the standouts:
Floral fragrances: +1260%
Feminine, romantic, timeless. Favorites include: Valentino Donna Born in Roma, Dolce Garden by Dolce & Gabbana, and Gucci Flora Gorgeous Jasmine.
Spray perfumes: +804%
Perfect for reapplying and layering throughout the day. Top picks: Lightly Bloom by Zara and White Musk by The Body Shop.
Roll-ons: +760%
Compact, practical, and easy to carry. Italians love Gorilla Perfume by Lush and the natural fragrance oils by Aromazone.
Long-lasting perfumes: +169%
Ideal for those who want a bold scent that lasts all day. Bestsellers: YSL Libre Intense, Kayali Elixir 11, Tom Ford Oud Wood.
Fresh fragrances: +76%
Citrusy and marine notes that smell like summer. Must-haves: Under the Lemon Trees by Maison Margiela, Paris–Riviera by Chanel, Fico di Amalfi by Acqua di Parma.
Body mists: +67%
Light, hydrating, and ideal for summer layering. Most loved? Brazilian Crush Cheirosa by Sol de Janeiro and The Ritual of Karma by Rituals.
The perfect base? Vanilla fragrances
Among the most shared combinations on TikTok, vanilla is trending. Soft and sensual, it’s the perfect base to enhance with coconut, musk, or floral notes. The viral combo? Kayali Vanilla 28 + Sol de Janeiro mist: a mix of sweetness and character.
Can layering fragrances help you save money?
Layering is also becoming a way to achieve a luxury fragrance experience at accessible prices. Many users are mixing low-cost products, such as those from Zara or L’Erbolario, to create results that feel like couture.
