Max&Co launches its first perfume collection Three fragrances, three moods, a thousand ways to be yourself

Max&Co has never taken fashion too seriously: colors, energy, and that touch of irreverence that makes everything more fun. Now the same spirit is being spritzed, with the first fragrance collection created in collaboration with Mavive. Three eau de parfums with manifesto-like names, full of personality and characterized by unique olfactory notes, designed by the artist Pietro Terzini, transform mood into fragrance, so every day starts with the right vibe: She Is a 10, Good Vibes Don’t Lie, and Morning Can Wait.

Max&Co: three fragrances, three different moods

Each fragrance has its own energy, made possible through collaboration with the perfumery house Mane. She Is a 10 celebrates contemporary femininity with a fresh, sparkling opening of bergamot and orange, a tender, juicy heart of mara de bois strawberry and ethereal jasmine, finishing with a musky base of vegan ambrettolide and orcanox. Good Vibes Don’t Lie is pure olfactory joy: a bright and fresh start with bergamot and violet, then a floral and sunny heart of frangipani, osmanthus, and red champaca, a sacred Himalayan flower, ending with a warm and creamy note of tonka bean and orcanox. Morning Can Wait is the most enigmatic: vibrant citrus notes open, followed by an unexpected heart of jasmine sambac and cacao, and a lingering base of ambrettolide and cedarwood that leaves an enveloping trail.

Not just simple perfumes

Even the packaging reflects Max&Co’s personality: colored glass bottles, clean lines, and the iconic red that stands out. But the highlight is inside: thanks to Mane’s innovation and the certified Wellmotion method, the fragrances do more than just smell good, they can actually positively influence your mood, turning every spritz into a small boost of energy and happiness.