What does it mean to become the main character of our life?

Every time the temperatures rise and the sun peeks through the clouds, a new trend is born, often summed up in a single word, that defines how we live, how we relate to our bodies, how we move through the world and feel good during the warmer months. In 2023, it was Barbie, Greta Gerwig’s film that bathed us all in pink and gave us a renewed desire to express our femininity - versatile, never boring, and not a limitation, but a driving force. In 2024, it was Brat, Charli XCX’s album that celebrated the need to have fun and party freely, without being constrained by societal expectations placed on women. It’s only natural - spring marks a rebirth, and with it comes our desire to express our full personality.

In 2025, Main Character Energy Returns

And what if in 2025 we chose to embrace our zest for life and comfort in our own skin, without pressure or expectations, to become the main characters of our own lives? It may sound simple, but it’s not. Being the main character doesn’t just mean taking care of our body, hair, or skin - it means, above all, taking control of what makes us feel good, pushing away negativity (whether it comes from inside or out), connecting with the world around us, and finally - truly - realizing what we deserve as strong, confident, and happy women (and people). The idea of main character energy first emerged on social media some time ago, but it has since evolved. Today, putting yourself at the center of your life isn’t about ego or ignoring the world around you. On the contrary: it opens up new possibilities and broadens your perspective.

From Mind to Body, All the Way to the World

The first step is to change our perspective and shift our point of view. What makes us feel confident? What brings us joy? Taking control of our lives and becoming the main character starts with a mindset shift - one that is positive, light-hearted, constructive, and most importantly, intentional. This transformation naturally reflects on our appearance first (mental well-being improves the health of our skin and hair and encourages healthy choices and self-care), and eventually on the world around us. Community plays a vital role in cultivating our main character energy, which doesn’t exist in a vacuum. It is inspired by and inspires everything from summer events, beach afternoons with friends, makeup sessions, sunsets, deep conversations, books, and movies. Can you imagine how much better the world would be if each of us acted at our full potential? What word should we use for this?