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Pink phenomenon, how to put on make-up while chasing the vie en rose

From pink lips to the latest make-up products and inspirations also come straight from the Met Gala

Pink phenomenon, how to put on make-up while chasing the vie en rose From pink lips to the latest make-up products and inspirations also come straight from the Met Gala

After the looks of Margot Robbie in her new film Barbie popped up on our Instagram feeds, it was impossible not to get excited about pink again. A yearning that the Barbiecore, but also the Coquette phenomenon, had already won us over, especially thanks to Valentino's pink collection PP. But we had not seen so much colour on faces, a hymn to joie de vivre, set aside for red lips and bold smokey eyes, for a long time. The only caveat is to choose pink depending on the undertone of one's skin, from a coral hue for warm complexions to a cool, confection-like shade for algids. The reason is simple: it brightens the face instead of greying it.

All the pink make-up on display at the Met Gala proves that the pink effect is not going away from our faces anytime soon


At the Karl Lagerfeld: A Line of Beauty at the Met Gala 2023, it was not just the tribute dresses to the late French designer that took centre stage. The make-up, which was mostly pink, also drew attention. Indeed, the stars prove that the colour of the hour is undeniably pink, from blush to eyeshadow to lips. It's worth taking inspiration from this.

Pink lips are the latest trend to try on your lips

In the pandemic, we have witnessed the rise of pink on lips and cheeks. According to some studies, people felt prettier, more rested and in a better mood when they put a touch of this colour on their face during video calls. And apparently many have not moved away from this shade since. Pink lips prove it: the latest trend born on Tik Tok shows that just a luscious, glossy veil on the lips is enough to make you feel better, even with a more rested face. And the latest launches are unsurprising, from Isamaya Beauty's Flamingo Lipstick, a gloss that shows off the lips at their best thanks to a formula enriched with iridescent microbeads, to Jeffree Star's Pink Religion collection, where pink, strictly speaking, is considered a ritual. We advise you to combine these lips with a veil of blush on the cheeks and the bridge of the nose, and to complete the non-make-up with an illuminant on the cupid's bow to highlight the mouth.

Charlotte Tilbury's Pillow Talk "case"



A universal pink that looks great on any complexion. This is how the famous make-up artist to the stars created the best-selling product in the world, the lip kit, consisting of a pencil and lipstick. Previously, there was only a matte universal pencil, but now the make-up artist has enriched the range with a colour that is perfect even for olive complexions, thanks to an added shade of pink. She has also created the object of desire called Pillow Talk Crystal Dimension. This is an iridescent pink eyeliner that changes colour like a unicorn thanks to light. And finally, the blushes, which also add a touch of vie en rose to the cheeks thanks to the practical applicator with a product-soaked tip. In Italy, a similar phenomenon can be seen in Chiara Ferragni's collections, where her lip kit, the Essential 05, is more popular than Kylie Jenner's and Rare Beauty's, precisely because it is so easy to apply. It's also a favourite of the digital entrepreneur herself.