What is the Clean Look that's booming on TikTok?

If you plan to read yet another article on how to recreate a trick without makeup, you are on the high seas. Let’s say that the Clean look, which is so much taking hold now on Tiktok, finds its coolest exponents in Rosie Huntington-Whiteley, Zoë Kravitz and Hailey Bieber.

The aesthetic that corresponds to the Clean Look label consists in having a perfect skin, bright and embellished with slightly pink cheeks with brows artfully combed upwards, which so recall the exotic plumage, to frame the face. It is, in short, a way of being chic without force, as in the old stereotype of the effortlessly chic now a little 'surpassed by a reality much more present and clear in the aesthetic references of everyday or better to say American, with an "expensive" look.

The construction of the clean look has little to do with a pore-proof skincare routine. Of course, it is essential to have a face that is flat and free of imperfections, like that of the sleeping beauty who knows something about hours of sleep. But it is also the context: hair well combed, no baby hair or free tufts that come out of the tail and beyond and the right accessories, such as golden hoop earrings or a delicate silver bling-bling effect make their part. Basically like when Alessandra Ambrosio leaves the house to go to the drugstore - with the Uggs, perhaps, but in combination with the sweater laced at the waist of Alanui and with the face that seems to be cleansed but perfectly in order - but at the same time ready for a streetstyle shot.

So how do you make the clean look? The first step is to clean your face with a moisturizing cleanser. Then they pull back their hair, smoothing the contours with the help of a gel or modeling paste, neither too wet nor too matt. Absolute concentration then on how to make the face bright, give it a dewy effect precisely, with a targeted composition of serum, moisturizing cream, sun cream and illuminating booster, until passing on the face a gentle veil of CC cream or liquid foundation, of those flawless and not covering, better if water-based. Then there is the makeup, which must be minimal, with an impalpable contouring, concealer around the eyes, a veil of bronzer and a creamy blush on the cheeks, well shaded with fingertips. The eyebrows comb upwards, pass a little mascara on the lashes and tap a natural color on the lips, following the Japanese technique of blooming.

A dress in neutral colors and a touch of gold between the jewels to complete the whole and the Clean Look is served.