Rihanna and Puma are back with a new Creeper

Extra confidence, extra style, extra everything. Rihanna has updated Puma's iconic Creeper, which debuted in 2015 and was named Footwear News' Shoe of the Year in 2016, with a contemporary and decidedly bold look that's bigger and more spectacular than ever. "The original Creeper changed the game for us. We knew it was time to bring it back. This shoe has universal appeal and we’ve seen tremendous consumer excitement for the silhouette to return. We are excited to not only be able to build upon the existing silhouette with the Creeper Phatty but also expand our offering to the entire family", says Maria Valdes, Chief Product Officer of Puma.

Rihanna and Puma are back with a new Creeper Bigger, prettier and bolder than ever before | Image 478683

Rihanna and Puma are back with a new Creeper Bigger, prettier and bolder than ever before | Image 478682

Rihanna and Puma are back with a new Creeper Bigger, prettier and bolder than ever before | Image 478681

Rihanna and Puma are back with a new Creeper Bigger, prettier and bolder than ever before | Image 478680

Rihanna and Puma are back with a new Creeper Bigger, prettier and bolder than ever before | Image 478679

Rihanna and Puma are back with a new Creeper Bigger, prettier and bolder than ever before | Image 478678

Rihanna and Puma are back with a new Creeper Bigger, prettier and bolder than ever before | Image 478677

Rihanna and Puma are back with a new Creeper Bigger, prettier and bolder than ever before | Image 478676

Rihanna and Puma are back with a new Creeper Bigger, prettier and bolder than ever before | Image 478673

Rihanna and Puma are back with a new Creeper Bigger, prettier and bolder than ever before | Image 478669

Rihanna and Puma are back with a new Creeper Bigger, prettier and bolder than ever before | Image 478667

Rihanna and Puma are back with a new Creeper Bigger, prettier and bolder than ever before | Image 478666

Rihanna and Puma are back with a new Creeper Bigger, prettier and bolder than ever before | Image 478664

Rihanna and Puma are back with a new Creeper Bigger, prettier and bolder than ever before | Image 478663

As the star herself explains: "We took our OG Creeper and made it bigger and badder. When designing the Creeper Phatty we wanted to reinvent the OG Creeper that was loved by so many. It’s a classic silhouette that has been missed, so it’s return had to be bigger." And the images of the Creeper Phatty 2023 that Philippa Price shot for the advertising campaign confirm this. The sneaker features an oversized design, a rubber sole with a layered effect and bold colour accents. It is covered in suede and has a padded and embossed moulded stripe, as well as the Fenty logo that stands out on the tongue. The final detail? Gold-coloured laces and a stacked rubber sole.

Rihanna and Puma are back with a new Creeper Bigger, prettier and bolder than ever before | Image 478674

Rihanna and Puma are back with a new Creeper Bigger, prettier and bolder than ever before | Image 478665

Rihanna and Puma are back with a new Creeper Bigger, prettier and bolder than ever before | Image 478675

Rihanna and Puma are back with a new Creeper Bigger, prettier and bolder than ever before | Image 478668

Rihanna and Puma are back with a new Creeper Bigger, prettier and bolder than ever before | Image 478672

Rihanna and Puma are back with a new Creeper Bigger, prettier and bolder than ever before | Image 478670

The iconic Fenty x Puma Creeper Phatty is finally back and is available in three different colourways: iconic black and white, bright blue and green, and lavender and cherry red - worldwide at puma.com and selected retailers, including Foot Locker.