The English countryside has never been so cool Between film remakes and new trends, this autumn you will feel like you're living in the Cotswolds
The first images of Wuthering Heights, the rumors about the new Sense and Sensibility, and the grand finale of Downton Abbey: pop culture seems to have decided that autumn 2025 smells of hot tea, fine rain, and tweed. With Margot Robbie and Jacob Elordi (much talked about) starring in the new remake of Emily Brontë’s novel, and Daisy Edgar-Jones as Elinor Dashwood in the upcoming Sense and Sensibility, the rural English imagination returns to the spotlight, from moors to period manors. But you don’t need an invitation to Highclere Castle to catch the mood: just take a look at the TikTok feed.
A weekend in the Cotswolds
On social media, dreamy itineraries for a winter weekend in the Cotswolds are all the rage: a slice of paradise in southwest England, with honey-colored stone villages, pubs with fireplaces, and cottages shrouded in mist. An atmosphere capable of making even the most cynical feel like they are inside a fairytale. Meanwhile, among the new autumn collections, the Barbour-inspired jacket has already become a must-have, appearing everywhere from Zara windows to Uniqlo capsules, along with quilted vests, cable-knit sweaters, and tweed trousers.
The long wave of Britishcore
It’s the long wave of Britishcore or, more precisely, a collective fascination with the countryside aesthetic reinterpreted in fashion. No fox-hunting cosplay here: the new English campaign balances heritage and irony, muddy fields and city looks. The inspiration comes directly from films and TV series steeped in cottagecore, from Pride and Prejudice to Saltburn, including Downton Abbey, but also from influencers and it-girls, like Lydia Millen (@lydia), mixing rain boots (yes, Hunter Boots are cool again) with wool mini skirts and structured bags.
Runway trends
On the autumn/winter runways, the trend translates into rich textures and earthy palettes: English green, chocolate brown, rust red. Burberry is the most explicit and sophisticated reference: checked kilts, oversized coats, and riding boots. While brands like Sézane, Barbour (in the Paul Smith capsule), and Miu Miu offer a more playful, everyday version. It’s an aesthetic that looks to the past but lives fully in the present, especially in a world where “lived-in” authenticity has become a form of luxury.
How to dress in Cotswolds style
To capture this mood, you only need a few key pieces: an oversized waxed jacket, a pair of rain boots (even in the city), and a soft, well-worn sweater. But the new countryside style goes beyond simple layering: it focuses on balance between functionality and charm, mixing “grandpa’s wardrobe” pieces with modern details. Corduroy pants, raw wool midi skirts, straight-cut menswear coats, and flannel shirts blend with more urban elements like structured mini bags, square sunglasses, bold gold earrings, and leather gloves. Textures are the protagonists: tweed, shearling, suede, and chunky knits coexist in a tactile and visual contrast. Even the colors speak the language of the land - moss green, cream, burgundy, brown - but light up with metallic accents or unexpected accessories, like JW Anderson x Wellipets frog-shaped rubber clogs.
The season of nostalgia
This autumn, trends seem to speak of nostalgia and practicality, with a return to British elegance that seems to have swept away the last echoes of Brat Summer 2024. Expect penny loafers, capes, pleated skirts, and warm cable-knit sweaters. And if the Cotswolds feel too far away, fashion brings them to us: misty hills, five o’clock tea, and an aesthetic that turns melancholy into a new style statement.
