"Shop with Stella: Winter 2025" is coming An innovative and unique luxury digital shopping experience

On Monday, September 22, Shop with Stella: Winter 2025 will be launched, an innovative and one-of-a-kind luxury digital shopping experience featuring Stella and Eva Mendes. The event, streaming exclusively on stellamccartney.com at 3 PM EST / 8 PM BST, will preview the Winter 2025 collection titled "Laptop to Lapdance."

Stella McCartney revolutionizes the concept of online shopping

This new initiative takes shape as an immersive, interactive, and global event, allowing Stella’s community to watch, interact in real time, ask questions, and purchase pieces directly as they appear on screen. A format that blends the traits of a trunk show, QVC, and a sitcom, offering a playful and engaging narrative that highlights the chemistry and collaboration between Stella and Eva.

According to a BoF analysis, while several Western brands are experimenting with livestream events, few dare to offer live appearances: Stella’s direct presence represents a new level of trust and transparency, key values in digital luxury. This experience, combining storytelling and sustainability, material ethics, and new technologies, redefines the very concept of shopping in the online luxury fashion world, enhancing engagement, strengthening purchase intent, and reducing returns.