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Very Vivara is the SS24 collection by Pucci

A dive into the brand's heritage (and into the Mediterranean Sea)

Very Vivara is the SS24 collection by Pucci A dive into the brand's heritage (and into the Mediterranean Sea)

Rome. In the historic Palazzo Altemps near Piazza Navona, Camille Miceli presents Very Vivara, her second collection for Pucci. The absolute protagonist of SS24 is the Vivara print, which since its creation in 1965 has symbolized Emilio Pucci's connection with the Mediterranean Sea and with the island near Capri, soon becoming a symbol of Italian identity worldwide. Nearly 60 years later, the intense aquatic-inspired colors and geometric motifs that reproduce the rippling of the water towards the coast, the movements of the sun and the moon are revisited on kaftans, palazzo pants, scarf dresses, bombers, and maxi skirts. The result is playful yet sophisticated looks, with an urban chic and hippie attitude, perfect for beach days and nights as well as for a summer in the city.

Pucci Vivara print

World War II. Emilio Pucci is a pilot. Flying over the Flegrean Islands, he falls in love with a crescent-shaped land in the Gulf of Naples called Vivara. The aerial view of the island - with its geometries and vivid colors - inspires the fabrics of the maison, invading every creation, collaborations, and special projects, including a perfume, a yacht, a series of Rosenthal ceramics, carpets, and the Hostess collection presented in 1970 in Japan, during the World Expo in Osaka. Loved and worn by the greatest stars of the '50s and '60s who crowded Pucci's boutique in Capri - from Veruschka to Jacqueline Kennedy to Marilyn Monroe - the print becomes emblematic of the Dolce Vita and Italian style, celebrated in films and photo shoots.

Dolce Vita heritage and style in Pucci SS24 collection

A 1990 photoshoot where Isabella Rossellini wore the iconic Vivara print created by Emilio Pucci in 1965 becomes the link between the past and the present. It's the actress who closes the see now buy now show at Palazzo Altemps in Rome. The opening of the maison's fashion show, instead, was entrusted to Christy Turlington, dressed in a black caftan decorated on the neck with the target print. In between, flaunted by Mariacarla Boscono, Eva Herzigova, and other models were silk dresses, asymmetric tops and skirts, bombers and palazzo pants, oversized blazers, and boho-chic caftans. All made special not only by Vivara, already celebrated in a series of shots by Mario Sorrenti with Vittoria Ceretti by the poolside, but also by other historical patterns, Pucci's classic creative codes. Cigni evoke the curvature of a swan's neck with graceful and sculpted shapes. Bersaglio is a motif that moves, curls, and elongates in space. Chiave adds a Pucci touch to stripes. Marmo gives a bolder twist to laser-treated denim. Pesci and Iride appear throughout the wardrobe, from poplin blouses to fluid jersey dresses. Each garment is enhanced by the palette that includes aquatic-inspired blues, greens, and purples, but also neutral notes of beige, khaki, and black, combined with red, pink, and pastel or floral nuances. The result is a dive into summer, with easy chic silhouettes, dramatic volumes, cut-out details with fringes, all-over sequin embroideries that characterize the entire collection, including the accessories.