The fashion trends we will wear in 2024

How will we dress in 2024? What are the cores and trends that will characterise our fashion choices? Will we continue to love quiet luxury, no pants, blokecore and girlcore? According to experts and the SS24 catwalks: yes. We will see unprecedented variations of these aesthetics and new styles. We will mix grunge and coquettecore, 90s, 80s and 60s, minimalism and athleisure, indie sleaze and basic silhouettes, geek chic and wardrobes that look like they were stolen from grandad's wardrobe. In the coming months, there will be garments for every need, every taste and every occasion. The secret to a statement look? Don't settle on a single aesthetic, mix several to create something personal, something that tells us who we are and what we love, rather than just another core TikTok.

Here are the fashion trends we'll be wearing in 2024.

Quiet Outdoor

Hyke x The North Face

Johanna Parv

Heliot Emil

Y/Project

Ottolinger

Miu Miu

Sportmax

Dion Lee

White Mountaineering

Prada

We've said that quiet luxury will be with us for the next few years, but according to experts, 2024 will also be the year of its most utilitarian evolution: the quiet outdoor, where the trend merges with the gorpcore. The streets will be full of hiking boots, technical fabrics, padded functional jackets, nylon trousers and maybe even waterproof trail trainers. If in 2023 we were talking about collaborations like the one between The North Face and Gucci or between Arc'teryx and Jil Sander, and celebrities like Bella Hadid and Kendall Jenner cemented the success of Gorpcore by combining the brands and elements typical of the trend with luxury brands, we are predicted to do the same, but with soft nonnances and slimmer silhouettes. In short, practicality and functionality will meet minimalism in design while retaining the technical aspects of traditional outdoor clothing, making our outfits suitable for both urban environments and outdoor adventures without sacrificing elegance.

Blokette

Wales Bonner

N°21

8ON8

Ahluwalia

Vivienne Westwood

Casablanca

Dries Van Noten

Celine

Ksenia Schnaider

Louis Vuitton

We've been hearing about blokecore for a while now, and the trend will continue to influence the way we dress in 2024, incorporating various sports. So not just football, but also tennis, skiing, football, hiking, swimming, motorcycling, Formula 1, etc. This is also confirmed by the new passion for sport and athleisure, which is shared by influencers and celebrities such as Emili Sindlev, Caroline Daur and Rosie Huntington-Whiteley at Formula 1 or Kylie Jenner, Nicole Kidman, Katie Holmes, Hailey and Justin Bieber at the US Open. And what about Taylor Swift at the games in Kansas City, who, according to Axios, increased Travis Kelce's merchandise sales by almost 400 per cent? Even the SS24 catwalks, from Miu Miu to N°21; from Wales Bonner to Ksenia Schnaider, are telling us to add football shirts, boxers, pool shorts, trainers, football polos, après-ski pieces, basketball jerseys and technical mountain jackets to our wardrobes. All pieces can be mixed and matched with basic or ultra-feminine garments.

Grandpacore

Loewe

Loewe

Philip Lim

Dries Van Noten

Etro

Max Mara

Prada

Prada

Max Mara

This year, the real bargains are in the grandparents' wardrobe. In fact, it will be the men's wardrobe of the over 70s that will influence our looks, resulting in what is being labelled grandpacore. If you've seen Loewe's fashion show for SS24, you already have all the clues you need to embrace the new trend: High-waisted trousers (very high indeed!), maxi cardigans, old-style jumpers, corduroy dresses, knitted waistcoats, over-blazers and classic men's shoes. The result is an eclectic and nostalgic look with a mix of vintage and modern pieces that, according to the Pinterest Predicts Report for 2024, will dominate the year that has just begun. The data confirms this: Searches for "grandparent style" have risen by 60 per cent, while searches for the term "grandpacore" have risen by 65 per cent.

Post Romance

Marco Rambaldi

Yuhan Wang

Mirror Palais

Aknvas

Giambattista Valli

Sandy Liang

Batsheva

Molly Goddard

Cecilia Bahnsen

Simone Rocha

We're not ready to give up on coquette style, balletcore, bows, ruffles, fluffy skirts, glitter, pearls and sparkly stones as well as Mary Janes, ballet flats, Bridgerton aesthetics, romance and girly outfits just yet. The collections already unveiled for next spring/summer 2024, Tik Tok's most viral videos and Google search data confirm this by showing a 190% and 180% increase in searches such as "dress with bow" and "necklace with bow' respectively." Depop's predictions for 2024 are that we will see a post romance fashion phase based on the concept of femininity, breaking the blurred boundaries of menswear and womenswear by marrying genderless fashion. Pink will turn into red, floral patterns will become more conceptual and structured and there will be a more concrete twist. The inspirations on the catwalks? Sandy Liang, Simone Rocha, Aknvas, Marco Rambaldi, Batsheva or Yuhan Wang.

Cherry red

Gucci

Chanel

Hermès

Puppets and Puppets

Bottega Veneta

Tom Ford

Rick Owens

Versace

Burberry

Saint Laurent

According to the Instagram account @databutmakeitfashion, interest in the colour "cherry red" increased by almost 300 percent in 2023, thanks to trends such as Tomato Girl, #APopofRed and the depopulation of red socks. In 2024, the love of red, from the brightest shade to black cherry red, will continue to add colour to our outfits. You only have to look at the SS24 collections to realise that. Those who brought the colour to the catwalk included Gucci, where Sabato De Sarno used a shade he called "Gucci Red" extensively on skirts, blazers, jackets and accessories in his first collection, but also Rick Owens, Hermés, Versace, Tom Ford, Burberry, Chanel, Bottega Veneta and Prada.

Prepster

Miu Miu

Mains

Maryling

MSGM

Joe Costelloe

Longchamp

Bally

Loewe

Bruno Cucinelli

Dries Van Noten

Preppy fashion is back. This can be heard from Miu Miu, Brunello Cucinelli, Bally, Tods, Loewe, Susan Fang, Mains, Longchamp, Coach and Tommy Hilfiger. Green light for pleated skirts, skinny belts, collars, cardigans, button-down shirts, polos and jumpers, but mixed with ruffles, tulle skirts and mini skirts, beach shorts, punk accessories and colourful patterns. The classic preppy style is refreshed and given a romantic or raw, edgy twist, depending on personal taste. In 2024, the university aesthetic meets geek chic, girlcore, silent outdoor, sleaze academia looks and grunge, gaining more and more fans.