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The fashion trends we will wear in 2024

From quiet outdoor to black cherry red, from post romance to prepster

The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster
Puppets and Puppets
Molly Goddard
Sandy Liang
Batsheva
Giambattista Valli
Aknvas
Mirror Palais
Yuhan Wang
Marco Rambaldi
Bottega Veneta
Tom Ford
Saint Laurent
Rick Owens
Versace
Burberry
Loewe
Hermès
Gucci
Chanel
Hyke x The North Face
Johanna Parv
Heliot Emil
Y/Project
Ottolinger
Dion Lee
Sportmax
Miu Miu
White Mountaineering
Prada
Simone Rocha
Philip Lim
Loewe
Dries Van Noten
Etro
Max Mara
Prada
Prada
Max Mara
Bally
Loewe
Bruno Cucinelli
Dries Van Noten
MSGM
Longchamp
Miu Miu
Mains
Maryling
Joe Costelloe
Wales Bonner
N°21
8ON8
Ahluwalia
Vivienne Westwood
Casablanca
Dries Van Noten
Celine
Ksenia Schnaider
Louis Vuitton
Cecilia Bahnsen

How will we dress in 2024? What are the cores and trends that will characterise our fashion choices? Will we continue to love quiet luxury, no pants, blokecore and girlcore? According to experts and the SS24 catwalks: yes. We will see unprecedented variations of these aesthetics and new styles. We will mix grunge and coquettecore, 90s, 80s and 60s, minimalism and athleisure, indie sleaze and basic silhouettes, geek chic and wardrobes that look like they were stolen from grandad's wardrobe. In the coming months, there will be garments for every need, every taste and every occasion. The secret to a statement look? Don't settle on a single aesthetic, mix several to create something personal, something that tells us who we are and what we love, rather than just another core TikTok.

Here are the fashion trends we'll be wearing in 2024.

Quiet Outdoor

The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482486
Hyke x The North Face
The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482487
Johanna Parv
The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482488
Heliot Emil
The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482489
Y/Project
The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482490
Ottolinger
The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482493
Miu Miu
The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482492
Sportmax
The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482491
Dion Lee
The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482494
White Mountaineering
The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482495
Prada

We've said that quiet luxury will be with us for the next few years, but according to experts, 2024 will also be the year of its most utilitarian evolution: the quiet outdoor, where the trend merges with the gorpcore. The streets will be full of hiking boots, technical fabrics, padded functional jackets, nylon trousers and maybe even waterproof trail trainers. If in 2023 we were talking about collaborations like the one between The North Face and Gucci or between Arc'teryx and Jil Sander, and celebrities like Bella Hadid and Kendall Jenner cemented the success of Gorpcore by combining the brands and elements typical of the trend with luxury brands, we are predicted to do the same, but with soft nonnances and slimmer silhouettes. In short, practicality and functionality will meet minimalism in design while retaining the technical aspects of traditional outdoor clothing, making our outfits suitable for both urban environments and outdoor adventures without sacrificing elegance.

Blokette

The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482452
Wales Bonner
The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482453
N°21
The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482454
8ON8
The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482455
Ahluwalia
The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482456
Vivienne Westwood
The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482457
Casablanca
The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482458
Dries Van Noten
The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482459
Celine
The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482460
Ksenia Schnaider
The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482461
Louis Vuitton

We've been hearing about blokecore for a while now, and the trend will continue to influence the way we dress in 2024, incorporating various sports. So not just football, but also tennis, skiing, football, hiking, swimming, motorcycling, Formula 1, etc. This is also confirmed by the new passion for sport and athleisure, which is shared by influencers and celebrities such as Emili Sindlev, Caroline Daur and Rosie Huntington-Whiteley at Formula 1 or Kylie Jenner, Nicole Kidman, Katie Holmes, Hailey and Justin Bieber at the US Open. And what about Taylor Swift at the games in Kansas City, who, according to Axios, increased Travis Kelce's merchandise sales by almost 400 per cent? Even the SS24 catwalks, from Miu Miu to N°21; from Wales Bonner to Ksenia Schnaider, are telling us to add football shirts, boxers, pool shorts, trainers, football polos, après-ski pieces, basketball jerseys and technical mountain jackets to our wardrobes. All pieces can be mixed and matched with basic or ultra-feminine garments.

Grandpacore

The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482434
Loewe
The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482435
Loewe
The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482433
Philip Lim
The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482436
Dries Van Noten
The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482437
Etro
The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482438
Max Mara
The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482439
Prada
The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482440
Prada
The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482441
Max Mara

This year, the real bargains are in the grandparents' wardrobe. In fact, it will be the men's wardrobe of the over 70s that will influence our looks, resulting in what is being labelled grandpacore. If you've seen Loewe's fashion show for SS24, you already have all the clues you need to embrace the new trend: High-waisted trousers (very high indeed!), maxi cardigans, old-style jumpers, corduroy dresses, knitted waistcoats, over-blazers and classic men's shoes. The result is an eclectic and nostalgic look with a mix of vintage and modern pieces that, according to the Pinterest Predicts Report for 2024, will dominate the year that has just begun. The data confirms this: Searches for "grandparent style" have risen by 60 per cent, while searches for the term "grandpacore" have risen by 65 per cent.

Post Romance

The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482471
Marco Rambaldi
The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482470
Yuhan Wang
The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482469
Mirror Palais
The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482468
Aknvas
The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482467
Giambattista Valli
The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482465
Sandy Liang
The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482466
Batsheva
The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482464
Molly Goddard
The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482463
Cecilia Bahnsen
The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482462
Simone Rocha

We're not ready to give up on coquette style, balletcore, bows, ruffles, fluffy skirts, glitter, pearls and sparkly stones as well as Mary Janes, ballet flats, Bridgerton aesthetics, romance and girly outfits just yet. The collections already unveiled for next spring/summer 2024, Tik Tok's most viral videos and Google search data confirm this by showing a 190% and 180% increase in searches such as "dress with bow" and "necklace with bow' respectively." Depop's predictions for 2024 are that we will see a post romance fashion phase based on the concept of femininity, breaking the blurred boundaries of menswear and womenswear by marrying genderless fashion. Pink will turn into red, floral patterns will become more conceptual and structured and there will be a more concrete twist. The inspirations on the catwalks? Sandy Liang, Simone Rocha, Aknvas, Marco Rambaldi, Batsheva or Yuhan Wang.

Cherry red

The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482480
Gucci
The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482481
Chanel
The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482479
Hermès
The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482478
Puppets and Puppets
The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482472
Bottega Veneta
The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482473
Tom Ford
The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482475
Rick Owens
The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482476
Versace
The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482477
Burberry
The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482474
Saint Laurent

According to the Instagram account @databutmakeitfashion, interest in the colour "cherry red" increased by almost 300 percent in 2023, thanks to trends such as Tomato Girl, #APopofRed and the depopulation of red socks. In 2024, the love of red, from the brightest shade to black cherry red, will continue to add colour to our outfits. You only have to look at the SS24 collections to realise that. Those who brought the colour to the catwalk included Gucci, where Sabato De Sarno used a shade he called "Gucci Red" extensively on skirts, blazers, jackets and accessories in his first collection, but also Rick Owens, Hermés, Versace, Tom Ford, Burberry, Chanel, Bottega Veneta and Prada.

Prepster

The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482448
Miu Miu
The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482449
Mains
The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482450
Maryling
The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482446
MSGM
The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482451
Joe Costelloe
The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482447
Longchamp
The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482442
Bally
The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482443
Loewe
The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482444
Bruno Cucinelli
The fashion trends we will wear in 2024 From quiet outdoor to black cherry red, from post romance to prepster | Image 482445
Dries Van Noten

Preppy fashion is back. This can be heard from Miu Miu, Brunello Cucinelli, Bally, Tods, Loewe, Susan Fang, Mains, Longchamp, Coach and Tommy Hilfiger. Green light for pleated skirts, skinny belts, collars, cardigans, button-down shirts, polos and jumpers, but mixed with ruffles, tulle skirts and mini skirts, beach shorts, punk accessories and colourful patterns. The classic preppy style is refreshed and given a romantic or raw, edgy twist, depending on personal taste. In 2024, the university aesthetic meets geek chic, girlcore, silent outdoor, sleaze academia looks and grunge, gaining more and more fans.