Vintage map

Browse all

Sadie Sink is among the stars of Alexander McQueen's new campaign

A celebration of female strength and individuality shot by Jonas Åkerlund

Sadie Sink is among the stars of Alexander McQueen's new campaign A celebration of female strength and individuality shot by Jonas Åkerlund

Little women grow up. According to Winona Ryder, she will be the next Meryl Streep, but while she waits for that prophecy to come true, Sadie Sink has decided to devote more and more time to her acting career, alternating between emotionally engaging films like Darren Aronofsky's The Whale and alternative projects like the new Alexander McQueen campaign. The actress, who became famous for her role as Max Mayfield in Stranger Things, poses with four mirrors around her wearing a beautiful blue dress from the Spring-summer 2023 collection inspired by Hieronymus Bosch, which was launched last October during the Frieze Art Fair in London.

Sadie Sink is among the stars of Alexander McQueen's new campaign A celebration of female strength and individuality shot by Jonas Åkerlund | Image 439840
Sadie Sink is among the stars of Alexander McQueen's new campaign A celebration of female strength and individuality shot by Jonas Åkerlund | Image 439845
Sadie Sink is among the stars of Alexander McQueen's new campaign A celebration of female strength and individuality shot by Jonas Åkerlund | Image 439841
Sadie Sink is among the stars of Alexander McQueen's new campaign A celebration of female strength and individuality shot by Jonas Åkerlund | Image 439842
Sadie Sink is among the stars of Alexander McQueen's new campaign A celebration of female strength and individuality shot by Jonas Åkerlund | Image 439843
Sadie Sink is among the stars of Alexander McQueen's new campaign A celebration of female strength and individuality shot by Jonas Åkerlund | Image 439844

Jonas Åkerlund's images and short films feature the young star alongside a girl gang of strong and diverse personalities, including supermodel Naomi Campbell, Guardian of the Galaxy actress Pom Klementieff, French singer-songwriter Yseult Onguenet, dancer and actress Mette Towley and model Nyagua Ruea. Each has a view of London behind them, from the unmistakable baroque dome of St Paul's Cathedral to the concrete of an underground car park. Naomi, for example, stands in front of a street portrayed in the middle of the night in a short blazer and matching black trousers, while Klementieff is on a motorbike wearing a mini dress with flowers and birds, paired with Cuissardes boots. Behind her, strings of lights from fast-moving cars can be seen, reflecting the colors of her outfit. The combination of these eclectic personalities, London at night and Åkerlund's look is a campaign that celebrates female strength and individuality, the same inspirations as Sarah Burton's SS23 collection for Alexander McQueen.