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Naomi Osaka teamed up with ADEAM for a capsule collection

A selection of apparel combining sportswear and the style of the Harajuku girls

Naomi Osaka teamed up with ADEAM for a capsule collection A selection of apparel combining sportswear and the style of the Harajuku girls

Less than a week after winning her second U.S. Open trophy, Naomi Osaka launched a clothing collection with Hanako Maeda from ADEAM. It was the tennis champion, a fashion enthusiast for a long time, who proposed a collaboration to the Japanese-American designer who said:

When I first heard that Naomi is a fan of ADEAM, I was so thrilled and honored. I've been a huge fan of Naomi — she is such a powerful female role model, both on and off court. Once we met in person, we immediately clicked, and the creative process came naturally. We shared similar reference points — our love for Japanese fashion, and a strong feminine aesthetic. It's been such a dream to work with Naomi, and I hope that we can collaborate again in the future on something fun!

Premiered last year during the NYFW, the capsule explores Japanese heritage, adding elements of the Harajuku girls' powerful aesthetic such as tight-fitting dresses, frayed hems, dramatic cuts and pleats, and combines them with sportswear, resulting in a powerful mood that matches Osaka's personal style. The result is a series of fresh and versatile items: poplin shirt dresses, tops with lace details, knitted cardigans, flared pants, with a loose fit. 

The Naomi Osaka x ADEAM capsule collection ranges from $295 to $1,100 USD and is available exclusively at the ADEAM website.