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The Nike jerseys designed by AMBUSH, Marine Serre, Koché and MadeMe

Nike has unveiled the capsule collections created for the upcoming Women's World Cup

The Nike jerseys designed by AMBUSH, Marine Serre, Koché and MadeMe Nike has unveiled the capsule collections created for the upcoming Women's World Cup

The beginning of the Women's World Cup is just around the corner, the competition will officially start on June 7 in France. On the occasion of such an important and historic event, Nike has decided to give life to four different capsule collections designed in collaboration with four female designers protagonists of the international streetwear and high fashion scene: Yoon Ahn of AMBUSHMarine SerreChristelle Kocher of Koché and Erin Magee of MadeMe.


The starting point and core element of every collection is the jersey, a symbol of belonging for thousands of supporters and fans, an essential item for the performance of every athlete. Each one of the designers has unveiled her own interpretation of the jersey, an item able to reflect the unifying power of sport. Along with it, every designer has created a coordinated bra

 

Yoon Ahn di AMBUSH

My Nike x AMBUSH® jersey is a unisex hybrid football jersey inspired by the Happi coat, a traditional Japanese straight-sleeved coat. I chose the Happi coat because, although we are celebrating the tournament and the incredible female players, I believe it is just as important for the fans, for everyone to have a universal piece to celebrate in."

 

Marine Serre 

"The focus of my designs is always hybridity and adapting to daily life. It’s important to create a purposeful line that makes a female feel good without compromising the style."

 

Christelle Kocher di Koché 

The idea was to give the feeling of movement and positive energy. I created this dress by reconstructing the soccer jersey around the female body. The result is a dress that can be worn by a girl who plays, dances or moves in the city." 

 

Erin Magee di MadeMe

I wanted this jersey to be sport first, fashion second. It’s meant to celebrate the incredible victorious history of the USWNT by drawing attention to the woman namesake of the iconic sportswear company itself: Nike the Goddess of Victory."