Tatcha launches The Dewy Milk Moisturizer A high-performance moisturizing cream

Tatcha, the prestigious skincare brand founded in San Francisco, has finally arrived in Europe. The brand offers high-performance formulas inspired by Japanese beauty rituals, developed at the Tatcha Institute in Tokyo, aimed at transforming the skin and inspiring self-love. Thanks to an exclusive partnership with Sephora, Tatcha has debuted in 15 European countries, including Italy, France, and Spain. Now, the brand is launching exciting new products.

The brand history

It all started in 2008 when Vicky Tsai, the brand’s founder, embarked on a life-changing journey to Kyoto. There, she discovered ancient Japanese beauty rituals, pure natural ingredients, and a care philosophy that healed her severe dermatitis, restoring balance to her skin and mind. From this experience arose the mission to bring the wisdom of Japanese skincare to the Western world. Tatcha is not just high-performance skincare: it is a philosophy that combines advanced science and innovation with tradition, maintaining the belief that taking care of your skin also means taking care of your mind. Each product transforms the daily routine into a true self-care ritual, an oasis of calm amidst the rush of modern life.

The Dewy Milk Moisturizer: hydration and radiance

Now, the brand launches a new moisturizer, The Dewy Milk Moisturizer, which delivers the signature radiance of the Dewy line in an ultra-light texture. The fast-absorbing formula provides long-lasting hydration, revealing skin that is elastic and toned while instantly giving a natural radiant glow. The cream is formulated for all skin types, but thanks to its lightweight texture and ability to balance sebum, it is particularly suitable for combination and oily skin.

Key ingredients of the new Tatcha cream

• Japanese Purple Rice: a nutrient-rich grain containing anthocyanins, a powerful antioxidant that protects the skin from free radicals and improves hydration.
• Green Tea Prebiotic Extract: EGCG, a potent and bioavailable antioxidant extracted from green tea, acts as a prebiotic to support a healthy microbiome, enhancing the skin’s natural radiance.
• Zinc Hyaluronate: a blend of zinc and hyaluronic acid that minimizes water loss, strengthens the skin barrier, and balances excess sebum, providing lightweight hydration.