Frama launches Painted Desert The latest addition to the Danish brand universe

Frama expands its olfactory universe with Painted Desert, a fragrance that embodies the contrasts and evocative power of the American desert. Known as “the land that breathes”, this landscape becomes a daily ritual through a scent that celebrates the primordial bond between humans and nature. Available in Eau de Parfum, Perfume Oil, scented candles, Sphere Oil Diffuser, and From Soil to Form, Painted Desert translates the meeting of the sun’s heat and the earth’s cool breath into a lasting sensorial experience.

The olfactory notes of Painted Desert, Frama’s new fragrance

The fragrance is built on a harmony of sage, frankincense, cedar, and sandalwood, creating an earthy and enveloping base. These notes are enriched by a bright, spicy freshness that reflects the landscape of the American Southwest, where hues of lavender, gray, red, orange, and pink color the rock and sand. Painted Desert captures the essence of a desert that shifts from crisp, clear mornings to blazing afternoons, suspended between the vibrant vitality of nature and the profound silence of sun-warmed stones.

The world of Frama fragrances

Painted Desert is part of a path consistent with the olfactory identity of Frama, which has always linked its creations to specific places and atmospheres. From the delicate St. Pauls to the Mediterranean chypre 1917, from the green, earthy Deep Forest to the Japanese-inspired luminosity of Komorebi, and the warm, transportive Beratan, every FRAMA fragrance transports you to a unique landscape. With Painted Desert, the collection now includes six distinct scents, united by the same philosophy: transforming places into olfactory experiences to be lived every day.

Frama is a multidisciplinary brand based in Copenhagen, known for its unique approach that combines furniture, self-care, lighting, and lifestyle objects. The brand’s philosophy is rooted in human sensory connection and the exploration of relationships between people, spaces, and materials. Every Frama creation emerges from a transparent design language and essential aesthetic that allows ideas to take form naturally, encouraging a conscious way of living.