Ghd presents the Pink Sorbetto collection The brand renews its collaboration with the Umberto Veronesi Foundation, supporting research on female tumors
When beauty and awareness come together, projects are born that turn a beauty gesture into something tangible. This is the case with the new ghd Pink Sorbetto collection, the 2025 limited edition marking the 22nd anniversary of ghd’s historic campaign supporting research on women’s cancers. In collaboration with the Umberto Veronesi Foundation, the brand renews its commitment to raising awareness about the importance of prevention, reminding us that even a simple gesture can make a difference. For every product purchased, the brand will donate 10 euros to the Foundation to fund scientific research and spread useful information on how to take care of one’s health.
The new ghd Pink Sorbetto collection
This year’s collection is a mix of advanced technology and collectible design. Ghd’s most loved tools are dressed in sorbet pink: there’s the Duet Blowdry, the innovative 2-in-1 brush and hairdryer that creates voluminous styles starting from wet hair, without causing heat damage. The Duet Style is the first straightener that dries and styles in one single pass. Chronos is the new arrival promising long-lasting results, up to 85% shinier hair, and styling that’s three times faster. Then the bestsellers: the Gold with its dual-zone technology, and the Glide, the perfect smoothing brush to tame dry hair in seconds. Each tool comes with a soft cloud-shaped case that opens up and transforms into a heat-resistant mat.
A commitment carried on for 22 years
The Pink project is not new for ghd: since 2004, the brand has raised over 25 million dollars globally, collaborating with more than 12 charitable organizations involved in the fight against breast cancer. The goal has always been clear: support women and fund scientific research. Because while over 2.3 million women receive a breast cancer diagnosis every year, prevention remains our most effective weapon. Ghd knows this well: that’s why, together with the Umberto Veronesi Foundation, it also commits to spreading practical information on how to perform self-exams and recognize your body’s signals.