
New Balance presents its FuelCell Rebel v5 on an evening under the sign of femininity A night run celebrating lightness, community, and quiet rebellion
A few days ago, New Balance, led by the rhythm and good energy of the Crusher Running Club, took us through the streets of Milan for a night run to discover the FuelCell Rebel v5, a running shoe so light we could have kept going until late into the night. In the spirit of quiet Rebellion, rebellion was indeed part of the plan—but a sweet kind of rebellion, made of style and lightness, just like the new edition of the New Balance model.
A pink outfit and a good pair of shoes were enough to motivate the all-female group attending the launch event of the New Balance FuelCell Rebel v5. Suitable for both everyday life and more demanding runs, perfect for long distances as well as shorter ones, the new release from New Balance represents a true revolution—in fact, a rebellion—for the sports shoe and the way it is perceived. Equipped in this new version with a mixed PEBA-EVA midsole, a new outsole that promotes optimal propulsion, and premium FuelCell foam for superior cushioning, the FuelCell Rebel v5 raises the bar of industry standards even higher.
After a run marked by a shoe as light as a cloud and by a female energy driven by sharing and mutual support, we were lucky enough to relax to the sound of Tibetan bowls played by Alessandra Montana, a sound healing professional, before enjoying a delicious dinner conceived and prepared by chef Agnese Bernabucci, accompanied by the music of DJ Clara Ludica. Inspiring women who perfectly understand how to use sport to honor one of its fundamental principles: connection, a value that New Balance incorporates into each of its innovations. Whether you're a Sunday runner or an experienced marathoner, you now know what deserves the top spot on your Christmas wishlist.
































































































