Who are really the WAGs of F1? Today's pilot girlfriends are global icons, digital entrepreneurs and social stars with sky-high cachets. Here are the top 10 most influential

In the relentless roar of engines, amidst strategic teamwork and heart-stopping overtakes, there's a parallel lane, less timed but just as captivating, that runs alongside Formula 1: the world of WAGs, an acronym for Wives And Girlfriends. Gone is the cliché of the "pretty face smiling in the stands." Today, the women surrounding the fastest drivers on the planet are social powerhouses, style icons, and entrepreneurial talents, often more followed than their helmeted, suited-up partners. They set trends, sit at the tables of global brands, and earn celebrity-level paychecks, post after post, turning every social appearance into sky-high earnings. With millions of followers, partnerships with the world’s most influential brands, and an ability to generate as much buzz as a pole position, they are rewriting the style and power code of Formula 1. Their names? Kelly Piquet, Alexandra Saint Mleux, Rebecca Donaldson, Lily Muni He, Kika Gomes, and many more. 

Thanks to an in-depth analysis by VIP Grinders, which cross-referenced data such as Instagram followers, average post engagement, and estimated sponsored content earnings, we can now reveal the top 10 most influential (and highest-earning) F1 WAGs of 2025. Who are they? What do they do? And most importantly, how much do they earn? Get comfortable, here comes the fast lap through the paddock where fashion meets speed, and the women rule the race. 

The WAGs of F1

Kelly Piquet

Partner: Max Verstappen

Instagram Follower: 2M

Estimated 2025 Earnings: €510,460

Undisputed queen of the grid and partner of four-time world champion Max Verstappen, Kelly Piquet is far more than a famous last name. Daughter of F1 legend Nelson Piquet, Kelly has turned her cosmopolitan upbringing into a brilliant career in motorsport social media and fashion. A graduate in International Relations, she’s worked for Formula E and Vogue (she even graced the cover of Vogue Netherlands in January 2023). Mother of Penelope and Lily, and ambassador for brands like Louis Vuitton and Elie Saab, she goes viral whether on the Cannes red carpet or in the Red Bull hospitality area. With 2 million Instagram followers, she’s a modern definition of a power woman, estimated to earn up to €510,000 per year.

Alexandra Saint Mleux

Partner: Charles Leclerc

Instagram Follower: 2.4M

Estimated 2025 Earnings: €389,918

A Parisienne by heart and queen of discretion, Alexandra Saint Mleux rose to fame almost unintentionally. An art student at the École du Louvre, she is now one of Gen Z's most refined and sought-after fashion influencers. Effortlessly elegant, understated yet never dull, her "Parisienne 2.0" style has charmed fans and brands alike. She even has a fan-run style account: @alexandrasaintmleuxstyle. Always front row at every GP supporting Charles Leclerc, she’s also a muse for Rhode Beauty and L’Oréal Paris. Even her dog, Leo the French bulldog, is a TikTok star. At only 22, with 2.4M Instagram and 1.7M TikTok followers, she’s estimated to earn €389,918 annually.

Francisca “Kika” Gomes

Partner: Pierre Gasly

Instagram Follower: 1M

Estimated 2025 Earnings: €320,000

Model, influencer, daughter of two Portuguese celebrities, and partner of Pierre Gasly, Kika Gomes has glamour in her DNA. She’s appeared in campaigns for Pandora, Nivea, Carolina Herrera, and Zara Studio, with a “quiet luxury” style that captivates Instagram. Since entering the paddock in 2022, she’s become one of the most recognizable F1 WAGs. Her aesthetic is soft, fluid, and ultra-polished, her digital content is always flawlessly lit and elegantly curated. Her annual earnings are estimated at €237,000.

Rebecca Donaldson

Partner: Carlos Sainz

Instagram Follower: 561K

Estimated 2025 Earnings: €178,112

Scottish, former model for Vogue and GQ, and founder of fitness brand MUSE Activewear, Rebecca Donaldson is Carlos Sainz’s partner. Frequently spotted in the Ferrari (and now Williams) garage, her low-key profile hides strong business acumen. Her looks are a blend of power dressing and urban minimalism. Not a fan of gossip, but always stands out, not just to her 561K followers. She’s expected to earn up to €178,000 this year.

Lily Muni He

Partner: Alex Albon

Instagram Follower: 1.1M 

Estimated 2025 Earnings: €169,356

A professional golfer, Nike ambassador, and collaborator with Dolce&Gabbana and Burberry, Lily Muni He is one of the most beloved WAGs online. She's Alex Albon's partner.Born in Chengdu, raised in Canada, and educated in the U.S., her global background allows her to effortlessly move between sports and high fashion. Her preppy, fresh style is always cover-ready. Stylish, sporty, and cosmopolitan, she navigates PGA tournaments, red carpets, and high-end shoots with ease. Estimated yearly earnings: €169,356.

Carmen Montero Mundt

Partner: George Russell

Instagram Follower: 641K

Estimated 2025 Earnings: €168,057

Finance, fashion, and understatement. Carmen Montero Mundt is the type of woman you might find at a financial conference in the morning and a Paris fashion show by night. George Russell’s partner holds a degree in Economics and Finance and a background in investment, but she’s left the City for new academic ventures. Her style? A mix between White Lotus and the London Stock Exchange: tailored silhouettes, neutral palettes, and refined glam. Classy, private, and charismatic, her natural business savvy is set to earn her €168,057 this year.

Flavy Barla

Partner: Esteban Ocon

Instagram Follower: 248K

Estimated 2025 Earnings: €73,342

Blonde, camera-ready, Flavy Barla is Esteban Ocon’s girlfriend. A former Miss Côte d’Azur, she’s now studying medicine with the aim of becoming a surgeon, juggling hospital shifts and paddock weekends. Her hyper-feminine style includes delicate dresses, boho touches, and romantic details. Her estimated annual income is €73,342.

Eliska Babickova

Partner: Kimi Antonelli

Instagram Follower: 109K

Estimated 2025 Earnings: €19,237

Karting champion, Stanford University student, and Kimi Antonelli’s girlfriend, Eliska Babickova represents the next generation of WAGs. Quiet yet powerful, she’s lived and breathed motorsport and knows its ins and outs. Her Instagram is a visual diary of passion, bravery, and youth. Her earning potential for the year is €19,237.

Hannah St. John

Partner: Liam Lawson

Instagram Follower: 66.3K

Estimated 2025 Earnings: €15,250

Hannah St. John, partner of New Zealander Liam Lawson, holds a degree in Biomedical Sciences and embraces a minimalist style. Quite discreet, she rarely posts, just a few glimpses of life between Monaco and Newport Beach. With 66.3K followers, her annual earnings are estimated at €15,250.

Eglė Ruškytė

Partner: Nico Hülkenberg

Instagram Follower: 45.7K

Estimated 2025 Earnings: €14,706

Eglė Ruškytė isn’t just Nico Hülkenberg’s wife, she’s also a Lithuanian fashion designer with a stable, low-key family life. Together since 2015, they have a daughter and prefer a more private existence. Eglė has a loyal following and a passion for textile craftsmanship and slow fashion. Her true love? Crochet. Estimated annual earnings: €14,706.