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The style essentials of Emily in Paris

Lyst analyzed how the Netflix TV series with Lily Collins is influencing our shopping

The style essentials of Emily in Paris Lyst analyzed how the Netflix TV series with Lily Collins is influencing our shopping

Emily in Paris is the series of the moment. Beloved or criticized, everyone talks about new Netflix project. At the center of attention are the clothes worn by Emily Cooper, the young marketing director of the Midwest who lives and works in Paris: a mix between the "2010 style" of Blair Waldorf of Gossip Girl and Andy of The Devil Wears Prada, Emily is often overdressed, earning from her colleagues the nickname of ringarde, French word that means basic.

Although the French judge the choices of stylist Patricia Field, the famous costume designer who also created the style of the four protagonists of Sex & The City, too full of clichés, those outfits made of bucket hats, colorful coats, minidress and it-bag have helped the show to become one of the most popular titles of the streaming platform.

Lyst has analyzed how the Netflix TV series with Lily Collins is influencing our shopping. The platform's team tried to understand what kind of online user appreciates the style of the protagonist in Italy and which are the garments that have most impacted the global interest. The results of the research established that, in Italy, the women most influenced by Emily's wardrobe are the over 35s and that only 12.4% of online users between 18 and 24 years old looked for clothes from the TV series. The regions that contain the largest number of fans of the style of this American in Paris? They are Piedmont and Valle d'Aosta.

Although the under-30s, despite the show was designed for them, prefer more comfortable, basic and sustainable brands, there are many pieces to steal from the outfits of Lily Collins' character. The two most popular among the girls who dream to dress like her are definitely the Willa shirt with printed Eiffel Tower by Alice + Olivia and the Awsaccy cell phone case.

Read on below to find out what Emily in Paris clothes and accessories that Lyst users have been looking for the most during these weeks.

 

Coats

For the character played by Lily Collins, Paris is synonymous with a mix'n match, eclectic and colorful wardrobe. A key element of her look is Zara's red and white check coat, the green one from Chanel's Resort 2020 collection, the one with many printed shoes by Moschino and MSGM FW13's flowered one. The most appreciated by fans of the series? River Island color-blocking coat that has recorded a 100% increase in the research of the brand's coats on Lyst.

Skirts

Mini, printed and colorful, matched with boots or high heels. This are Emily's favorite skirts, even if the model that most caught the attention of the show's fans is a long, asymmetric and yellow one, with black details: Ganni's skirt. The demand on Lyst for similar items of this brand Ganni has risen to the stars by 289% in the 48 hours after the debut of the series.  For those who like to show their legs it' s better to opt for the most mentioned ones on social media: the super cheap mini check print by Brandy Melville costing €24 (+ 79%); for the one with pearls by Sandro (+ 122%); for the skirt by Ronny Kobo characterized by a green snake print (+ 22%) and for the pink denim skirt Chiara Ferragni Collection (+ 60%).

 

Hats

After watching the 10 episodes of the show, you can't do without buying a new hat. Emily Cooper wears two models: bucket hat and basque. The young American girl chooses them in different colors and materials and, so, she also influences the shopping of Netflix users, increasing the search for Kangol and "red French basque beret" by 342% and 100% on Lyst respectively.

 

Bags

Emily never goes out without a bag, better if it' s branded Chanel. Among the many models she wears the most sought-after is the Jelly Snapshot by Marc Jacobs, a bright rose one with a transparent effect and zipper closure which increased interest by 92% in the days following the release of the series on Netflix. Also very popular are the cheaper Handful by Aldo, sold for €50 and searched by 64% more people than usual in the days following the premiere of Emily in Paris; and the Nicola Kate Spade bag in pink fur that the young American girl wears in the crème brûlée scene with Pierre Cadault.