Tatcha is coming to Sephora Ready to discover the brand inspired by Japanese beauty rituals loved by Jennifer Aniston and Selena Gomez?
Following the viral success of Beauty of Joseon and the strategic rollout of Rhode by Hailey Bieber, another global beauty powerhouse is set to take over Europe. Tatcha, the luxury skincare brand inspired by the minimalist elegance of Japanese beauty rituals, will launch exclusively at Sephora starting August 2025. This much-anticipated debut marks a new era for high-performance, mindful skincare in Europe. Italy, along with France, Spain, and twelve other EU countries, will finally have access to one of the most iconic skincare routines of the last decade, favored by celebrities like Jennifer Aniston, Meghan Markle and Selena Gomez.
The Tatcha philosophy: the power of simplicity
Tatcha is more than just a skincare brand, it's a philosophy of beauty and self-care. It’s an invitation to slow down and rediscover the joy of simple, authentic rituals. Founded by Vicky Tsai in 2009 after a life-changing encounter with the cultural traditions of Kyoto, Tatcha was born from a personal need: to heal both skin and soul from years of chronic dermatitis, stress, and overwhelming cosmetic routines. The turning point came during a tea ceremony with a Kyoto geisha, who introduced her to a skincare ritual of few but precious steps. From that moment, Tatcha became a bridge between East and West, ancient wisdom and modern innovation. Developed at the Tatcha Institute in Tokyo, every formula is rooted in three guiding principles: purest ingredients from Japan, scientifically supported efficacy, and sensory textures that soothe skin and mind. At the heart of each product is Hadasei-3™, a patented complex made from double-fermented rice, green tea, and Uji algae, a nutrient-rich elixir inspired by the Japanese diet, designed to visibly revitalize the skin without disrupting its natural balance. For founder Vicky Tsai, “beauty begins the moment you care for yourself without pressure.” This ethos is reflected in everything from the signature Natsume tea jar-inspired packaging to the soft lavender tones that pay tribute to the kimono worn by the geisha who changed her life.
Tatcha products at Sephora: skincare as a ritual
The arrival of Tatcha at Sephora is more than a beauty event, it’s the start of a sensorial journey infused with rice, flowers, and water. Beginning August 22, 2025, on the Sephora app, and from August 25 online and in select stores, European beauty lovers can finally get their hands on Tatcha’s cult-favorite skincare products that have already transformed millions of complexions worldwide. At the top of the list is the Dewy Skin Cream: a rich, cushiony moisturizer designed to deliver deep hydration and enhance natural radiance. Ideal for normal to dry skin, it celebrates the Japanese ideal of moist, plump, glowing skin. For those who prefer a lighter touch, there’s the Water Cream, with its refreshing, airy texture and matte finish, perfect for combination to oily skin. One of the brand’s most beloved products is The Rice Polish, a gentle exfoliating powder that transforms into a creamy foam when mixed with water. Inspired by geisha beauty traditions, it smooths and refines without stripping the skin, no wonder it’s a favorite of Meghan Markle. Also not to miss: The Essence, a concentrated pre-treatment that boosts hydration and enhances the efficacy of serums and moisturizers. Enriched with Hadasei-3™, it improves skin texture and luminosity from the very first use. For extra glow and indulgence, explore The Luminous Dewy Skin Mis,a lightweight facial spray for instant radiance, and The Kissu Lip Mask, an overnight lip treatment that nourishes, softens, and restores.
Mindful minimalism: Tatcha’s message for Europe
In an age where skincare often means layer upon layer of competing actives, Tatcha offers a gentle reminder: self-care doesn’t have to be complicated. Beauty can be found in fewer, more intentional steps. With its exclusive Sephora launch, Tatcha begins a new chapter in Europe, offering a luxurious yet minimalist approach to skincare rooted in balance, calm, and authenticity. Perhaps the secret to glowing skin isn’t in doing more, but in doing better. With less. Just as Tatcha has always taught.
