Lady Gaga and Sephora together for Pride Month: "We Belong to Something Beautiful"

Sephora is once again shining a light on inclusion with a new and moving chapter of its campaign We belong to something beautiful. This time, it's teaming up with an icon who has always stood for acceptance and love: Lady Gaga. To celebrate Pride Month, Sephora has joined forces with Haus Labs by Lady Gaga and the Born This Way Foundation to launch a campaign that’s not just a celebration of diversity, but a real and concrete commitment to supporting youth mental health.

A special partnership to celebrate World Pride Month

In the new short film for the campaign, Lady Gaga shares what it truly means to belong to something beautiful: it’s about community, acceptance, and kindness. A heartfelt message that reminds us how important it is to feel free to be ourselves, without fear. With her presence, Lady Gaga shows us a kind of beauty that goes beyond appearances: a beauty rooted in freedom, self-expression, and a sense of belonging. And Sephora stands right beside her on this journey. "At Sephora, we’re guided by our mission to foster a world of inspiration and inclusion, where everyone can celebrate their own beauty. Lady Gaga’s personal story fully embodies the values we champion every day, and hearing her speak about what Sephora represents is a powerful testament for us," said Deborah Yeh, the brand’s Global Chief Marketing Officer. From June 1 to 30, with every purchase of a Haus Labs product at Sephora, 1 euro will be donated to the Born This Way Foundation. The funds will go to support the Kindness in Community Fund, a program that backs local projects dedicated to youth mental health and the creation of safe and inclusive spaces. "Art and personal expression are tools of empowerment," says Angela Simpson, CMO of Haus Labs. "This campaign aims to encourage everyone to show up as their true selves." Beyond the direct support offered through the Kindness in Community Fund, the initiative invites active public participation: people can nominate deserving LGBTQIA+ organizations not yet included in the program to receive targeted funding. Applications are open through June 30 on the official Born This Way Foundation website, with the final beneficiaries to be announced by December 2025.

Brave Spaces and Hearts not Hate: safe spaces online and offline

But that’s not all. In selected stores, Sephora is once again bringing back its Brave Spaces: areas designed to welcome the LGBTQIA+ community and its allies. Guided by trained Beauty Advisors, visitors can create their Pride look in a safe, supportive environment. And to protect digital beauty as well, Sephora has launched the Hearts not Hate program: a set of online moderation guidelines designed to make its social media channels safer and more respectful for all.