Prada Beauty launches the Pradascope mascara
The beauty novelty of the brand focuses entirely on the gaze
G-Club
March 6th, 2025
March 6th, 2025
After the success of the two collections Prada Skin and Prada Color launched in 2023, Prada Beauty continues to impress. This year, Prada Beauty has raised the bar even higher with the launch of the Pradascope mascara, a product that promises to transform your look in an extraordinary way.
Pradascope is the new Prada mascara
The Pradascope mascara is truly an innovation. Its 180° Lift and Grip brush is designed to capture each individual lash, from root to tip, separating and defining them. Thanks to the nylon fiber bristles, the application is easy and precise, resulting in volume without clumps. The packaging of Pradascope is also elegant. Inspired by the Re-Nylon material (environmentally friendly regenerated nylon), it has a unique texture and a silver cap that makes it even more luxurious and modern. With its super lightweight formula, the lashes are coated in intense black that lasts up to 24 hours. Plus, hyaluronic acid makes your lashes healthier and nourished.
Sustainability and luxury, the perfect mix
In the 1970s, nylon became a distinctive element of the brand, introduced by Miuccia Prada as a symbol of modern luxury. In 2019, Prada Re-Nylon marked a significant shift by replacing traditional nylon with regenerated nylon. This commitment to sustainability led to a transformation of the entire fashion and accessories collection. The packaging of the Pradascope, with its black Re-Nylon texture, perfectly reflects this vision, while the silver cap creates an elegant contrast, combining luxury and responsibility in a sophisticated and innovative way.
Complete your look with Prada Beauty
Prada doesn’t stop at the mascara! Along with the Pradascope, the brand also launched the Prada Lines Durable Gliding eye pencils and the Prada Dimensions Holo Nude eyeshadow palettes. The pencils are perfect for creating precise lines or softer blended looks, while the eyeshadow palettes offer a selection of neutral tones with a holographic touch that makes every application unique. Complete your eye look with Pradascope.
