Summer beauty routine: 20 products for men

During the so-called pandemic fatigue, the man, finding himself face to face with Zoom's virtual reality, could no longer lie about his passion for the world of cosmetics. If before, in fact, the male world experimented with creams and concealers in silence, now the need to use the webcam - which does not forgive in terms of wrinkles and signs of fatigue - has made the boom in requests for beauty dedicated to men more and more public. Today, on the skincare and corrective makeup side, what is required are imperceptible products with light textures, capable of rejuvenating the face without distorting its features and without creating a "greasepaint" halo on a pimple or an imperfection.

 

 

Another matter, however, for the extended world of grooming that increasingly interests men who, very careful to keep their beard and hair always in order, have understood the importance of a good oil or a beard trimmer that also manages sideburns and shades. Another great problem solving is the body cream, together with scented shower gels, very fresh and invigorating, especially now in view of the summer. The final touch is the perfumes, light but able to leave a trail.

 

 

Simple and accurate. A beard or hair product must do its job in a few steps. For example, Bleu de Chanel celebrates its 10th anniversary with an iconic limited edition shaving set, while BabyLiss redefines grooming as a moment for itself by giving men the Super-X Metal Series, a high-tech razor designed to deliver performance. at home.

 

 

 

We return to dreaming of a toned body, to be shown on the beach. Thus Swisse creates new supplements featuring hemp seed oil, specifically designed to nourish body and mind, helping them to stay healthy and in balance. The Swiss company Skin689 instead presents Tummy & Hips, a cream also designed for men and with the focus on toned and firmed skin.

 

 

 

Men like vibrant and colored nails. And galeotte are precisely the collections signed by Gucci and Fedez for Layla Cosmetics that invite you to have mismatched manicures in the Harry Styles style. A pleasure is also the concealer, imperceptible, which eliminates signs of fatigue and unpleasant pimples but going unnoticed thanks to its transparent formula. See, for example, under the heading Shiseido Men and Hims.

 

 

 

 

Craving for citrus and the smell of clean linen. Summer is as fresh as the fragrance you wear. From Blanche by Byredo, for the summer in a limited edition version, to Ilio, Diptyque's eau de toilette that has the sun in its heart.