Chiara Ferragni launches a new bodycare line It smells of caramel!
With the arrival of spring, a season symbolizing rebirth, light, and new beginnings, Chiara Ferragni introduces her new bodycare line: a collection of four products designed to transform self-care into an intimate and mindful daily ritual. This marks the first step in a broader journey of brand evolution and repositioning, a new course shaped by deliberate, authentic choices aligned with Chiara Ferragni’s current vision. Bodycare becomes a symbolic gesture: caring for your skin as an act of attention towards yourself, but also as a metaphor for a transitional moment. An invitation to slow down, reconnect, and start anew.
Chiara Ferragni Bodycare: the spring collection
The collection includes Hand Cream, Body Cream, Body Scrub, and Shower Cream, four products designed to nourish, cleanse, and exfoliate the skin with comforting textures suitable for daily use. A warm, caramel-scented signature unites the line, evoking a reassuring and familiar sensory dimension.
Hand Cream: the hero product
Hand Cream, the hero product of the collection, is a nourishing hand cream with fast absorption, perfect to carry with you at all times. It hydrates without greasiness, leaving hands soft and smooth. The formula is enriched with a Vitamin Complex (Hydroviton) and emollient and regenerating active ingredients, for soft, smooth hands with a healthy appearance.
Body Cream: daily nourishment and comfort
Body Cream provides nourishment and comfort with a rich yet light texture that absorbs easily, leaving the skin elastic and velvety. Sweet Almond Oil and Allantoin offer nourishment and soothing action, while Vitamin E and Pro-Vitamin B5 help hydrate and protect the skin from external aggressors.
Body Scrub: gentle and even exfoliation
Body Scrub combines micro-exfoliating granules with a comforting texture that gently smooths the skin, improving uniformity and radiance. The formula is enriched with Shea Butter, Coconut Oil, Aloe Vera, Ginseng, and Vitamin E, offering smoothing benefits along with nourishment and comfort, suitable even for the most sensitive areas.
Shower Cream: gentle cleansing and hydration
Shower Cream is a creamy body cleanser that gently cleanses while respecting the skin’s natural balance. The formula combines mild cleansing agents with Sweet Almond Oil (13.77%) and hydrating actives, leaving the skin soft, smooth, and pleasantly fragranced.
Packaging and design: a mature, conscious aesthetic
The packaging aligns with the brand’s new palette, characterized by a butter tone with blue and light blue accents. The design is minimal and clean, reflecting a more mature, conscious, and evolved brand aesthetic. Alongside the updated logo with a new font, the banner "It’s gonna be incredible" appears, already featured in the brand’s new products.
The new line’s symbol: strength and optimism
The symbol combines two powerful images: the lion, emblem of strength and determination, and Nike, the Greek goddess of victory, representing optimism and momentum. These references convey a moment of transformation and trust in the future.
Chiara Ferragni on the new bodycare line
"I am thrilled to launch this new bodycare line, a project I have wanted for a long time. It stems from my daily routine and the desire to create products that are pleasant to use every day, with comforting textures and an enveloping fragrance. For me, it represents a small daily indulgence, but also a moment to pause, breathe, and restart," said Chiara Ferragni. The new bodycare line will be available exclusively on the official Chiara Ferragni Brand website.
