The Soffy Bag conquers Paris
The new Sportmax bag continues its European tour with a DJ set and a breakfast in the French capital
G-Club
March 10th, 2025
March 10th, 2025
The Soffy Bag by Sportmax continues its European tour. After its debut at the boutique on Via della Spiga in Milan- where the Italian community had the chance to experience the softness of this new bag, a true highlight of the SS25 collection - Sportmax has now brought it to Paris, where the art of living blends seamlessly with a passion for fashion. The bag was the guest of honor at two exclusive, unforgettable events.
An Exclusive Party for the Soffy Bag by Sportmax in Paris
The French capital is the perfect setting for the Soffy Bag, which Sportmax celebrated with an exclusive party at its store on Rue des Saints-Pères on March 7, 2025. The store lit up for the occasion, and the evening came alive with a live DJ set by Chloe, also known as groovyhuh. The Parisian community had the opportunity to explore the world of Sportmax and discover the star of the night: the Soffy Bag, now available in two sizes, delicate and incredibly soft to the touch.
The celebration continued over the weekend of March 8–9, 2025, with a specially curated corner coffee in the same store, designed for the occasion. The community had the chance to enjoy breakfast and immerse themselves in the world of Sportmax, discovering the new shades of the season while indulging in an experience infused with Italian style and savoir-faire. What could be better than a cappuccino, a croissant, and a Soffy Bag?
The Soffy Bag Takes Center Stage in the Sportmax Spring-Summer 2025 Collection
In the Sportmax Spring-Summer 2025 collection, where contrasts between structure and softness define the aesthetic, the Soffy Bag reaffirms its status as a true carryover—an enduring classic for any wardrobe. The Soffy Bag is designed to suit every style need, available in two refined shades: timeless black and luminous light yellow, both versatile for any occasion. With its sleek design, the iconic S-shaped buckle references the Sportmax logo with a geometric touch. A metallic embellishment and functional detail, the buckle allows the strap to be adjusted, making the Soffy Bag wearable not only crossbody but also on the shoulder and as a clutch. Discover it on the website.
