Jo Malone has launched a shampoo for dogs In collaboration with WildWash and with the help of Blue, Tom Hardy's French bulldog

The grooming routine of man's best friend is enriched by a new ally signed by Jo Malone London. The British fragrance and lifestyle house has teamed up with WildWash, a UK brand specialized in animal care, to create Orange & Cedarwood Dog Shampoo. The novelty has already conquered Blue, the French bulldog that appeared alongside his human Tom Hardy (Cypress & Grapevine ambassador) in various campaigns of the brand.

The partnership unites two companies focused on formulations of natural origin and the highest quality ingredients, characteristics that have made WildWash a reference point for professional groomers and dog owners. We talked about it with Céline Roux, Global Head of Fragrance, and Jane Cooper, co-founder of WildWash. Céline introduced collaboration to us like this: “It's important for us to open up new paths, to do new things. We did it with WildWash because they are the best, and the collaboration with Tom Hardy was just as natural. He's a long-time friend, he loves dogs and he was the perfect face, in an unprecedented capacity, for this launch.” What remains, whether we are talking about dogs or human beings, is the attention to the quality of the product and the experience, which must be pleasant for everyone. 

 

Enriched with orange and cedarwood essential oils of natural origin, the formula transforms into a soft foam designed to gently cleanse the coat. The result is a fresh, soft and naturally luminous coat, transforming a bath into a wellness experience. The focus, in fact, remains on the dog, from the choice of fragrances onwards. Jane confirms it to us: "At WildWash, we are convinced of one simple thing: animals deserve the same cosmetic quality as human beings. This is why transparency is everything to us. We use only 100% pure essential oils and we never test anything on animals, without exception. This respect and our strict moral compass have earned us ethical accreditation, but the greatest satisfaction remains that of having won the trust of many customers.” The collaboration with Jo Malone London, then, was natural... literally. 

 

Each 285 ml bottle features an illustration of one of the four dog breeds that star in the collection. With online purchases, the illustration cannot be chosen before payment and will be revealed only upon delivery. An element of collectability is therefore inserted. In the boutique, on the other hand, while stocks last, it will be possible to select your favorite design at the checkout.