Rhode arrives on the Amalfi Coast Hailey Bieber's summer pop up stops in Minori
The Amalfi Coast is preparing to become the center of beauty and summer trends. From 20 to 23 August, the famous town of Minori will host the only Italian stop of Rhode Summer Station, the traveling pop-up of the beauty brand founded by Hailey Rhode Bieber. After conquering the United States and Canada, the Amalfi Coast represents the final stop of the European tour, an unmissable opportunity to immerse yourself in the Rhode universe, buy the products of the new Summer Collection (some of which have already sold out online) and fill up on glow.
Where and when to find the Rhode summer station in Minori
The Rhode traveling kiosk will be open to the public for four days at the following times and locations:
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Where: Via Roma, 42 — Minori (SA), 84010
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When: From 20 to 23 August
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Hours: Every day from 11:00 to 19:00
To better manage the large influx of fans and avoid long waiting times, Rhode will use a system of staggered entries with a bracelet. The bracelets will be distributed to the public directly in line in order of arrival (first come, first served); each bracelet will indicate the precise time slot in which you can return to the kiosk to shop in total comfort.
What to buy in the pop-up: the Summer Collection and the limited-edition sweatshirt
Inside the rhode summer station, visitors will be able to test the summer news live, find the perfect shades for their complexion and discover surprises and exclusive merch.
Among the products available at the checkout there will be:
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Pocket Bronze and Highlight Milk for a sun-kissed skin effect
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Pocket Brush for flawless application
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New shades of Peptide Lip Shape and the limited editions of Peptide Lip Tint
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The iconic Snap-On Lip Cases and Terry Bags
The cult piece: the exclusive sweatshirt from Minori's stage
In addition, for true collectors, each stop of the rhode summer season offers a unique piece: a limited-edition rhode sweatshirt designed by SKYLRK, customized exclusively for the Minori location. The sweatshirt can be purchased exclusively at the kiosk, in limited quantities (with a final sale formula) and will never be sold online or after the end of the tour.
The Summer Collection: the secret to radiant skin
Designed to accompany the beauty routine “from the beach to the city”, Rhode's new Summer Collection focuses on hydrating and illuminating formulas ideal for enhancing the tan. Products such as Pocket Bronze and Highlight Milk, combined with shiny and nourishing lip treatments, provide an immediate and effortless sun-kissed effect.