OCTO Skincare debuts at Milan Fashion Week 2025 The brand launches its first product: The Restorative Moisturizer cream

At Milan Fashion Week, it’s not just about fashion: amid the shows and collections, skincare also takes the spotlight. On September 24, OCTO Skincare made its official debut, a brand co-founded by Alpine World Cup champion Lucas Braathen and automotive and lifestyle tastemaker Ted Gushue. A project that focuses on science, design, and culture.

OCTO Skincare launches The Restorative Moisturizer

The Restorative Moisturizer is OCTO Skincare’s debut product, designed to simplify your beauty routine while still delivering visible results, thanks to the use of precision fermentation technology. Developed in California, the formula features only eight highly effective ingredients sourced from ethical and sustainable supply chains in Brazil. The formula is housed in an elegant octagonal glass bottle crafted in Milan, inspired by the style and design of the city.

The mission of OCTO Skincare

OCTO doesn’t aim to be just another skincare brand; it wants to be a meeting point between dermatological research, Italian aesthetics, and environmental respect. "Our goal was to use only truly effective ingredients. We make it easy for consumers to get everything they need and nothing superfluous," explained Larry Weiss, Chief Scientific Officer. The brand’s mission is to offer a high-quality product that simplifies daily life without compromising on effectiveness. This approach reflects the founders’ philosophy: beauty doesn’t have to come from ten different steps, but from one conscious, sustainable, and innovative gesture.