The new perfume from Rare Beauty is a olfactory journey Selena Gomez is launching into the world of fragrances

Rare Beauty is launching its first fragrance: Rare Eau de Parfum. Created by Selena Gomez, this new release goes beyond the simple idea of a perfume. It's not just a scent to spritz on your body, but a true companion. Rare Eau de Parfum fits into a vision of beauty that is not rigid or stereotypical, but constantly evolving, just like we are. And this is where the fragrance finds its deeper meaning: to be an olfactory mirror of how we live and feel, in every moment of the day.

The new fragrance by Rare Beauty

"My days are never the same," says Selena Gomez. And it’s exactly this need for fluidity that inspired Rare Eau de Parfum. In an era where we live a thousand different lives in one day, the fragrance is meant to be an element that adapts to our shifts in mood, environment, and energy. Starting your morning slow, with coffee on the couch and soft light? Rare wraps you in its warm, sweet top notes. The day picks up and becomes more intense? The spicy, vibrant heart of the perfume keeps up without clashing. And in the evening, whether it’s a big event or a quiet moment, the warm, enveloping base reveals its depth. It’s a chameleon-like scent that’s still coherent, able to reflect every shade of who we are.

A surprising and sensual olfactory pyramid

Rare Eau de Parfum is structured like a multi-layered story, where every note reveals a different part of the narrative. The opening is delicious and welcoming, almost gourmand: creamy caramel, pistachio, and a hint of pink pepper introduce the fragrance with playful yet refined sensuality. The heart evolves into an exciting contrast between the bold sweetness of vanilla and the zing of ginger, enhanced by recycled cocoa beans that add depth and originality. But it’s in the base that Rare reveals its true soul, thanks to sandalwood, tonka bean, and skin musks, which create a soft, enveloping, and long-lasting trail. The result is a scent that’s bright yet deep, refined but never distant, one that leaves a mark without shouting. A true olfactory signature for those who want something that really speaks of them.

Rare ingredients, carefully sourced from around the world

Rare Eau de Parfum is not just the result of a well-composed formula, but the outcome of ethical and conscious sourcing. Ingredients come from every corner of the world, selected for their quality and environmental impact. The pink pepper comes from Australia, the ginger from Nigeria, the cocoa from West Africa, while the sandalwood is grown in New Caledonia, and the tonka bean comes from Venezuela. This choice is no accident. Every ingredient carries a story, an origin, a different energy that together create a fully immersive and enveloping multisensory experience.

A design that blends aesthetics and accessibility

In the Rare Beauty world, beauty is never an exclusive luxury but a daily act of mindful and inclusive care. That’s why the bottle of Rare Eau de Parfum was designed not only to be visually appealing but also easy for everyone to use. Created with the help of a hand therapist and a team of engineers, the bottle is ergonomic, functional, and accessible, made to be comfortable even for those with mobility challenges. A small gesture like spraying perfume becomes a simple, elegant, and respectful experience of diversity. It’s yet another way Selena Gomez reaffirms that beauty should never exclude, but always include.

Vegan, gentle, and conscious

Like every product from the brand, Rare Eau de Parfum is 100% vegan and cruelty-free, with no animal-derived ingredients and no animal testing. But there’s more. The formula has been developed to be gentle even on the most sensitive skin. In a world where skin sensitivity is increasingly common, Rare chooses to offer a safe, comfortable fragrance that respects both the body and the planet. It’s not just a perfume: it’s a wellness experience, a way to reconnect with yourself and your feelings.

A strategy built on community, emotion, and innovation

The launch of Rare Eau de Parfum isn’t an isolated case, but part of a broader, cohesive strategy. Rare Beauty has built over time a global, loyal community that shares the brand’s values: authenticity, empathy, inclusivity. Through tools like the Substack newsletter Substack, the brand continues to engage directly with its fans—listening to feedback, sharing behind-the-scenes moments, and offering real emotions. Financial success, with a skyrocketing revenue, intertwines with an intimate and powerful narrative that sees each launch as a natural extension of Rare’s philosophy. From the Awaken Confidence haircare line to inclusive palettes and now this fragrance, Selena Gomez continues to prove her revolutionary vision of beauty: not an expectation to meet, but a freedom to fully embrace.