This summer, the motto of make-up is: less (but glowy) is more How to recreate the perfect summer beauty look, zero hassle
We all know it: Summer means trends. As soon as the heat kicks in, we also get the first beauty hacks designed for beach days and moonlit pool parties. From bronze goddes to sundae blush and Jam lips, we’re always ready to add a new glam term to our seasonal vocabulary. But there are two keywords in the grammar of summer make-up that we just can't ignore: comfort and practicality. We already prepped you for a foundation-free summer, but what if we told you there are tons of effortless new products that give you a sunkissed and radiant look? From luxury brands to budget-friendly options, the make-up collections of Summer 2025 all have something in common: they are hybrid, easy to apply, with a lightweight texture, and most of all, packed with shimmer. Take the Juicy Fizz collection by Kiko Milano, for example, featuring Hydra skin tints and liquid highlighters inspired by sunset hues.
How to do make-up for Summer 2025
Luminous contour
The undisputed favorite is Saie's gel in Sunglow, with its lightweight formula that blends seamlessly into the skin, creating natural shadows reminiscent of a tan. Then there's Tarte's Sculpt Tape, which instantly gives the illusion of a lifted face. The beauty industry is leaning into multi-tasking products that bronze the face, work great as a primer base, and are perfect for strategic face sculpting, enhancing golden features. A perfect example is Clinique’s Sun-kissed Face Gel, not to mention Sephora’s brand-new Instant Bronzing Drops. Also keep an eye on Nabla’s Angel Aura Bronze and Isle of Paradise’s Sunny Serum Instant Face Bronzer.
Pearlescent blush in different textures
If anyone has truly mastered the essence of glow combined with the summer golden hour, it’s L’Oréal. Their Lumi collection includes a wide range of liquid blush shades for all skin tones, packed with luminous pigments, along with pearl skin tints and shimmery sticks. When you have zero effort to put into your makeup or hair but still want to snap a few feed-worthy pics, blush is the ultimate secret weapon to elevate any look. Don’t forget the iconic Halo Glow Blush Beauty Wand by E.L.F., returning this summer with a super exciting collection, including Sheer for It Blush Tint lip products. Even Dior Beauty recognizes the potential of pearly blush, offering new dewy glow sticks that reflect light for lifted, plump-looking cheekbones. Finally, don’t miss the Watermelon Glow Niacinamide Dewy Flush by Glow Recipe, a brand well known for harnessing the power of glass skin.
Glowy sticks and glosses
"Less is more" is the official motto of Summer 2025. If you have to choose one standout feature, why not go all in on lips and a hydrated smile? Ariana Grande has it covered with the plumping On Your Collar gloss that’s gone viral for its shine, courtesy of R.E.M Beauty. But she’s not the only Hollywood star changing our vacation routines. Kylie Cosmetics released the dazzling Supple Kiss Lip Glaze, for lips that shine brighter than the sun, plus Dewy Balm Sticks, the standout of the collection, multi-use luminous balms. From Kiko Milano to Pupa to Huda Beauty, the lip combo is simplified into one product: dual-ended lip markers, with one side for tint and the other for a mirror-like gloss. Handy and quick, just the way we like them. Whether you use just one of these products or mix and match for a full base, there’s one keyword to remember: sunkissed.
