Jam lips: the new trend for juicy and irresistible lips Everything you need to recreate the most viral jam effect of the moment
The food-inspired make-up trend shows no signs of slowing down and this time, it’s all about the lips with the rise of jam lips: glossy, plumped, and juicy-looking lips that are taking over social media. Perfect for showing off on holiday, jam lips are the kind of beauty detail that doesn’t go unnoticed: just a swipe of mascara and a white linen dress are enough to make the lips the center of attention. But let’s take a step back: how do you actually get that jammy finish? Here’s everything you need to know.
Jam lips: what are they and how to get the look?
Jam lips recreate the shiny, juicy effect of fruit jam. The result is a luminous finish with lips that look plump and kissable, in shades ranging from strawberry red to raspberry and even deep burgundy. To get the look, it’s essential to start with smooth, well-hydrated lips. Apply a gentle scrub and follow up with a good lip balm or lip mask, letting it sit while you work on your base makeup. At this point, you’ve got two options: you can define the lip shape with a pencil for a more precise look, or keep things soft and blurry by going straight in with gloss. The final effect is totally up to you! You can build the intensity based on the vibe you’re going for from a light swipe of gloss for a soft, natural finish to a thicker layer for ultra-glossy, juicy lips. Play around with textures and layering to create your own signature jam effect.
Our top picks for perfect jam lips
First thing first: let’s start with a lip scrub, like the Honey Sugar by Cosrx, which leaves your lips silky smooth. Next, apply a lip mask like the one from Astra Skin, perfect for deep hydration and plumping. Now for the fun part: choosing your gloss! If you’re into a natural, subtle effect, go for the Glaze Craze Tinted Lip Serum by Laneige in the Blueberry Jelly shade: it adds a gentle wash of color without being overpowering. For something slightly more pigmented but still light, the Lip Comfort Oil by Clarins is a great pick: glossy, hydrating, and with just the right touch of color. Want a bolder, fuller lip look? Try the Peptide Lip Tint by Rhode in Raspberry Jelly, paired with a matching lip pencil for extra definition. Or, if you're aiming for deeper color, go for the Loveshine Candy Glaze by YSL Beauty in the rich Burgundy Temptation shade.