MAC Cosmetics has a lot of news for us
Between events and new products, this month is full of news
G-Club
May 11th, 2025
May 11th, 2025
When a brand like MAC Cosmetics calls, the beauty world answers. May 2025 is set to be an energizing month thanks to the launch of the new initiative Get Ready With MAC and four new products that are bound to become the season’s must-haves. But that’s not all: a national tour also kicks off, visiting ten Italian cities with events, consultations, and plenty of makeup to try.
Get Ready With MAC: a tailor-made experience
Get Ready With MAC is not just a campaign; it's an experience. For the first time, MAC Stores are transforming into true beauty hubs where you can pamper yourself, discover new trends, and most importantly, receive personalized advice. From May 8th to 17th, the tour will visit ten locations, from Palermo to Milan, bringing the brand’s energy and expertise all across Italy. The novelty? 14 tailor-made makeup services, eight of which are completely free. Whether you want to discover the perfect lipstick or simply learn how to enhance your face, there’s a service designed just for you. And if you decide to treat yourself to a more complete consultation, like a full look for a date or a ceremony, you can join one of six personalized consultations, either solo or with friends. If you book in-store, you can turn the entire cost into MAC products!
MAC Cosmetics launches four new products
Of course, there are new products too. MAC launches four new must-haves that are perfect for the upcoming season. First up, the new Lipglass Air, an ultra-light gloss that gives your lips a mirrored shine without any stickiness. It’s vegan and enriched with natural oils like coconut and jojoba, available in 10 shades. If you’re looking for both volume and care, the new Blow Plumping Oil is the perfect match: a lip oil that plumps with ginger and menthol, leaving your lips visibly fuller and giving a refreshing sensation. The iconic Dazzleshadow Eye Stick makes a return in a creamy, long-lasting stick form, available in eight metallic shades perfect for summer nights. And to finish off your look, there’s the MACStack Elevated Mascara: a lash lift mascara that separates, curls, and defines lashes from the very first swipe, leaving them light, nourished, and perfectly shaped all day long.
