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The boys conquer the beauty world
From make-up artists to skin and hair specialists, here are the must-see male creators
G-Club
April 9th, 2025
April 9th, 2025
The beauty world is finally becoming increasingly inclusive and gender-free. Whether it’s makeup tutorials, skincare tips, or hairstyling advice, these creators are not only enriching the beauty industry but also helping to create a more welcoming and prejudice-free space. In this article, we’ll explore how some of them are breaking taboos and encouraging everyone to stop worrying about what society defines as "masculine" or "feminine".
Content creator beauty: Lorenzo Paolucci
@lollyplap che ne dite del risultato finale? postando questo video dalle FILIPPINE comunque, lol
Piano famous song Chopin Deep deep clear beauty - RYOpianoforte
@lollyplap sicuramente un modo pratico ma non troppo veloce per domare i ricci, ci ho messo 15 minuti comunque e penso sia un po’ una mezza cagata alla fine, però sono stati funzionali lol
original sound - Lorenzo Paolucci
@lollyplap ero comunque in ritardo però ci ho messo un attimo, slay
Love Me Not - Ravyn Lenae
Lorenzo Paolucci is a media designer born and raised in Sardinia who has conquered the web with his unique style and creativity. He began sharing fashion-related content on social media, but it was when he started showcasing his secrets for caring for his curly hair that he exploded on social platforms. With his videos, where he reveals haircare routines, styling, and tips for curly hair, he has become a go-to figure for anyone wanting to learn to treat their hair with love and care. If you're passionate about fashion and beauty, Lorenzo is the creator you can't miss.
Chris Grave
@chrisgrave Was really in the mood to do something weird with the concept of sweets with almost an homage to fight club and the robert pattinson GQ shoot
@chrisgrave Turning myself into a yarn devil while simultaneously watching both live action Scooby doo movies back to back because this look too FOREVER original inspo: @Anna American Idiot - Green Day
@chrisgrave High fashion clownery - this is a look a did for a photoshoot and I’d say the overall vibe I was going for was worn torn crusty dusty clown that’s been through the ringer a couple of times
original sound - Christopher Grave
Christopher Grave is a makeup artist and content creator from England who has taken social media by storm with his extraordinary talent. He became famous for his makeup tutorials, but what sets him apart is his ability to turn every makeup look into a true artistic performance. His creations are not just looks, but true masterpieces that combine make-up, art, and visual performance, as seen in his version of the yarn face.
Aditya Madiraju
@adityamadiraju 2 ways of blushing to make it easy! - double c technique - 3 2 1 technique #blush #blushplacement #blushtutorial #makeuptips #makeuptutorial #beautytok original sound - adi
@adityamadiraju What are CC CREAMS? When I started out in the makeup world I had no idea what CC stands for? CORRECT + CONCEAL !!!! Creams that have neutralizing and coverage component to adapt to skin while hiding redness and hyperpigmentation. There are many versions of it primers, creams and full coverage cc components .. I am listing out a few below Green Primer - reduces over all redness by masking #colortheory but you need to apply foundation on top Green BB creams - also referred to as the Magic creams as they start out white and then a burst of pigment is released which is suppose to be “UNIVERSAL SHADE” It’s not! Use this also as a primer and add foundation on top! True CC creams - full coverage color correcting creams that are. Replacement for foundation. It’s a primer, corrector and foundation in one! @L’Oréal Paris Prime Lab 24H Redness Eraser @mcobeauty us All in one Color Correcting Seurm @loréal paris usa Magic Skin Beautifiwr BB cream (with green corrector) @ErborianUSA ERBORIAN CC cream (only 4 shades).. the magic factor “strata our white and then encapsulated pigment is released!! NEED MORE SHADES! @IT Cosmetics CC+ Cream SPF 50 .. most full coverage cream #cccream #colorcorrection #redness #greencolorcorrector #beautytok #foundation #makeuptips #makeupeducation original sound - adi
@adityamadiraju Red Lipstick Guide for everyone @Laura Mercier Caviar Hydra-Crème Lipstick and my perfect shade is RUE DE RIVOLI Let the red lipstick come from your heart not from your mind. There are rules but sometimes heart wants what it wants #redlipstick #perfectredlipstick #lauramercier #browngirlapproved #beautytok original sound - adi
Aditya Madiraju is an influencer and content creator known for his beauty content, offering valuable tips to perfect makeup and skincare routines. With his authenticity and strong commitment to inclusivity, he has become a reference for many, successfully blending his passion for cosmetics with the celebration of his cultural roots and queer identity. His ability to inspire and educate through his content has made him one of the most influential figures in the beauty world.
Héctor Porrata-Doria
Just like there are clean girls, clean boys are also finding their space. If a fresh, minimalist, and well-groomed aesthetic speaks to you, Héctor Porrata-Doria is the creator for you. His videos are a must for anyone seeking inspiration for a natural, no-fuss aesthetic. From skincare routines to makeup tutorials, Héctor embodies the concept of the clean boy perfectly.
Imonaugust
@imonaugust Cypraea Tigris Eyes | @DanessaMyricksBeauty i need a whole tub of clear plsss #makeup #seashells #makeup original sound - august
@imonaugust love birds for v-day, I love these parrots sm #valentines #makeup #lovebirds iFeel - ((( O ))) & FKJ
@imonaugust Here’s the tutorial, Long-spined limpet shell #makeup #makeuptutorial #seashell original sound - august
August is a Thai-born model and beauty creator living in London. His makeup tutorials are a true source of inspiration, thanks to his unique approach, where he draws inspiration from many different sources: seashells, animals, art, and pop culture elements. Each of his looks is a combination of colors, shapes, and textures that make his make-ups truly special and extraordinary.
Niko Haagenson
@nikohaagenson love how this turned out using @Surratt eye glaze @DanessaMyricksBeauty colorfix #subversivebeauty #danessamyricks #danessamyricksbeauty #creativemakeup #editorialmakeup #makeupinspo #makeuptutorial #eyeshadowtutorial #makeup #beauty original sound - Ghost Punk
@nikohaagenson full tutorial coming to youtube on thursday!! inspo from @Missgaymatte using @MOB Beauty the white cream clay and custom lavender blush @KVD Vegan Beauty brow pomade @meltcosmetics @Michelle Pavacic black pencil and eyeshadow @sugarpill eyeshadows @Stila Cosmetics liquid liner and brow pencil @maccosmetics @MAC Cosmetics USA lip liner in stone and edge to edge, lipstick in pink peppermint @ONE SIZE BEAUTY @Patrick Starrr stage white powder @Haus Labs by Lady Gaga @Sarah Tanno glassy lilac blush #subversivebeauty #doll #dollmakeup #makeupinspo #editorialmakeup #creativemakeup #makeupartist #makeuptutorial #eyeshadowtutorial High Fashion - Addison Rae
@nikohaagenson it was such a fun night!!! using @DanessaMyricksBeauty vision cream cover and colorfix @Haus Labs by Lady Gaga @Sarah Tanno watermelon bliss @Pat McGrath Labs elson 6 @Mehron Makeup @LaurelCharleston backstage palette @Huda Beauty sugar cookie powder #subversivebeauty #grwm #commedesgarcons #cdg #holidaymakeup #makeupinspo #patmcgrathlabs #creativemakeup #editorialmakeup #makeuptutorial #mua Chopin Nocturne No. 2 Piano Mono - moshimo sound design
Niko Haagenson is the epitome of maximalist makeup. A professional make-up artist, he shares eccentric tutorials on his social media that perfectly that push us to experiment and push the boundaries of tradition. Every look he creates is a work of pure creativity that reflects his unique style and personal vision, fearlessly challenging conventions.
